Session Archive
16
Sessions
13
Recordings Available
16
Speakers
Recordings are released free 6–12 months after the event. 3 sessions still to come.
Anna-Louise Coppock shared how she built Kidchella — South Australia's beloved family music festival — from a grassroots idea into a fully-fledged brand, using digital marketing on a shoestring budget.
Head of Strategy, Livewire Group
Chris explored the rapid rise of video game marketing as a tool to engage the Australian gaming audience — accounting for over 17 million Australians — and why it is one of the future pillars of marketing. He covered what gaming marketing is, who the audience is, and why it's crucial for brands to pay attention.
Lawyer, Wallmans Lawyers
Paul covered the key legal changes relevant to digital marketers, including the post-Voller world, the Privacy Act Amendment proposals, and the Online Safety Act. A practical, accessible rundown of the legal landscape every marketer needs to understand.
Panel
Chaired by Ryan Jones of Refuel Creative, this panel brought together Mal Chia from Ecom Nation and Georgia Aoukar from The Davie Group to discuss the sweeping privacy changes reshaping digital advertising — and what marketers need to do to adapt.
Digital Designer & Developer, Digital Barn
David unpacked the full spectrum of accessibility — from severe mobility issues through to colour blindness — and why it matters for every digital marketer. He showed practical tools to test content accessibility and shared guides for specific user groups, helping the audience understand what to consider when creating digital content.
Digital Journalist, ABC Adelaide
Over 4.4 million Australians live with some form of disability — that's around 1 in 6 people. Kathryn, drawing on the ABC's commitment to accessibility, provided practical insights into making social media content reachable by all audiences, whatever their abilities.
Accessibility Q&A
David Walker (Digital Barn) and Kathryn Jensen (ABC Adelaide) wrapped up the accessibility sessions with an open Q&A, fielding questions from the audience on practical accessibility challenges in digital marketing and content creation.
Marketing Team, Flinders University
Vanessa Lobban and Joni Edson from Flinders University shared how the institution reimagined its Open Day experience for a hybrid world — balancing in-person and digital engagement to reach and connect with prospective students in a post-pandemic environment.
Marketing Manager, SAGE Group
Rachael Fahey took the audience behind the scenes of SAGE Group's marketing approach — a fascinating case study in blending B2B service marketing with digital product promotion, and how to build a coherent brand story across both.
Consultant CMO, Ecom Nation
Mal Chia facilitated the exclusive Decision Makers Breakfast on Day 2 — an intimate session for senior marketing leaders to discuss strategic challenges, share experiences, and connect with peers in a confidential setting.
Digital Communications Manager, City of Port Adelaide Enfield
Ed Garner showcased how the City of Port Adelaide Enfield built an exciting, engaging brand presence by having a genuine personality on social media — talking to people, not at them. He shared how their community became highly engaged in council work, proving that even local government can stand out in what has traditionally been a stale and boring area of content.
Digital Communications Project Manager, Australian Energy Regulator
Cat Lever, drawing on her experience leading digital communications in complex regulated sectors, shared practical strategies for keeping remote and distributed teams aligned, productive, and engaged — with a particular focus on maintaining content quality and brand consistency when your team is spread across locations.
Panel
Chaired by Rubina Carlson of Refuel Creative, this panel brought together Abby Richardson from Coopers Brewery and Joel Sanders from Aligent Consulting to explore the many changes in customer experience as brands adapt to continuing shifts in ecommerce. The conversation covered agency and client perspectives on delivering positive customer experiences.
CEO & Founder, Refuel Creative
Ryan Jones walked through the evolving landscape of marketing attribution — helping marketers understand how to connect their digital activity to real business outcomes in a world where the data picture is increasingly fragmented. A practical session on getting attribution right when the old models no longer apply.
Director, Donor Republic
Andrew Sabatino shared real examples of how he has helped charitable organisations grow their databases and revenue over the long term. Taking a strategy-first approach from planning through to execution, he demonstrated how to build a sustainable revenue model using various digital channels — and shared the power of hyper-personalisation through testing.
Publican & Executive Director, Adelaide Hospo Collective
The Adelaide Hospo Collective started in December 2020 with zero marketing budget and an industry in crisis. Simone Douglas shared how a grass roots social media campaign garnered huge amounts of traditional media coverage and facilitated real, meaningful change — proving that organic advocacy, when done right, can outperform paid media.
