Day 2

Geena Lamb

Social Media Lead

Adelaide University

Geena is an award-winning social media strategist with nearly a decade's experience in higher education marketing, having worked across the University of South Australia, the University of Adelaide, and now, Adelaide University. Currently leading social media for the new Adelaide University, she pairs creative instinct with strategic thinking to build social media experiences people actually want to follow.

Programme

Sessions

09:40Day 2keynote

Starting From Zero: Why We Ditched 1 Million Followers

Award-winning social media strategist Geena Lamb shares the strategy behind launching Adelaide University's social media channels from absolute zero following one of Australia's largest university mergers. We'll unpack why starting fresh was a deliberate strategic choice, how legacy audiences can limit relevance, and what it actually takes to build an engaged, modern community in today's crowded feeds.

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