Digital Adelaide 2022

Chris Johnston

Head of Strategy

Livewire Group

Chris Johnston is Head of Strategy at Livewire Group, one of Australia's leading gaming and esports marketing agencies. At Digital Adelaide 2022, he made a compelling case for why gaming is no longer a niche — it's one of the largest and most engaged media environments on the planet, and most marketers are still ignoring it.

His session covered the demographics, platforms, and strategies brands can use to reach audiences in gaming environments.

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Session Archive

Chris Johnston

Head of Strategy, Livewire Group

Gaming marketing takes over the world

Chris explored the rapid rise of video game marketing as a tool to engage the Australian gaming audience — accounting for over 17 million Australians — and why it is one of the future pillars of marketing. He covered what gaming marketing is, who the audience is, and why it's crucial for brands to pay attention.

gamingdigital advertisingaudiencebrand strategy

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