SessionDigital Adelaide 2022Day 1
A B2B Blend: How SAGE markets its services and digital products
Rachael Fahey
Marketing Manager, SAGE Group
Watch Recording
Free to watch · Released 2022
About This Session
Rachael Fahey took the audience behind the scenes of SAGE Group's marketing approach — a fascinating case study in blending B2B service marketing with digital product promotion, and how to build a coherent brand story across both.
B2Bmarketing strategydigital productsbrandengineering sector
