Ed Garner
Digital Communications Manager, City of Port Adelaide Enfield
Councils can be cool on social
Ed Garner showcased how the City of Port Adelaide Enfield built an exciting, engaging brand presence by having a genuine personality on social media — talking to people, not at them. He shared how their community became highly engaged in council work, proving that even local government can stand out in what has traditionally been a stale and boring area of content.
local governmentsocial mediacommunity engagementcontent strategy