SessionDigital Adelaide 2022Day 2
Modern marketing attribution
Ryan Jones
CEO & Founder, Refuel Creative
Watch Recording
Free to watch · Released 2022
About This Session
Ryan Jones walked through the evolving landscape of marketing attribution — helping marketers understand how to connect their digital activity to real business outcomes in a world where the data picture is increasingly fragmented. A practical session on getting attribution right when the old models no longer apply.
attributionanalyticsROIdatadigital marketing
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