Julia George

Manager, Digital & Social

Adelaide Festival Centre

Julia George is the Manager of Digital and Social at Adelaide Festival Centre, where she leads a uniquely structured team that brings together digital marketing and data insights — combining delivery across websites, email, social, search and digital advertising with CRM, analytics, forecasting and sales reporting.

With over 16 years of experience across the arts, not-for-profit, and government sectors in both Australia and the UK, Julia specialises in data-driven digital marketing, audience engagement, and martech integration. She currently oversees digital channels attracting over 1.4 million online visitors annually and delivering 17 million eDMs each year, supporting ticketed events, hospitality and customer experience for Adelaide Festival Centre's year-round program — including Adelaide Cabaret Festival and OzAsia Festival, as well as venue hirers such as Disney and Michael Cassel Group.

Julia believes live entertainment is one of the last truly human experiences — and digital is what brings people to the door.