Lucy Bloomfield

Founder

Magic Marketer App

Lucy Bloomfield is the founder of Magic Marketer App, the app that makes Build In Public simple, fast, and scalable for personal brands. A marketer who's worked across growing startups and established organisations alike, Lucy built Magic Marketer App after recognising a universal problem: whether you're a solo founder or a marketing manager inside a larger business, showing up consistently online is harder than it looks - and the pressure to do it is only growing.

Magic Marketer App is built for exactly that in-house marketer - giving them the power to run personal brand content across an entire team in the same time it would normally take just to handle the company's own marketing. At Digital Adelaide, Lucy brings a refreshingly honest take on one of marketing's most common growing pains: when leadership goes all-in on a trend before the strategy catches up.

Her session, Your Boss Just Discovered Build In Public. Here's How Not To Panic, is equal parts survival guide and strategic playbook for marketers navigating top-down enthusiasm with grace (and a solid content plan). Lucy is based in Adelaide and is passionate about making smart marketing practical, accessible, and actually enjoyable - no matter the size of your team or your budget.