Creative Leader & Strategist
KWP+ Partners
Sam Davies is a creative leader, strategist and entrepreneur with two decades of experience across brand, digital and creative industries. A designer by background and entrepreneur by instinct, Sam founded Digital Noir in 2011 and grew it into one of Adelaide's leading digital studios before merging it with KWP in 2021. Today, his focus sits at the intersection of brand, strategy, digital experience and commercial growth, helping leadership teams make clearer decisions in increasingly complex environments.
Sam believes strong brands create commercial resilience — helping businesses hold their shape under pressure, stay distinctive in crowded markets and make better decisions when things become uncertain. As AI accelerates everything, Sam believes the next great advantage for businesses will not come from faster execution alone, but from better judgement, sharper thinking and more human decision-making.
His view is simple: robots are not the enemy, robotic thinking is. He is also the host of Humans Aren't Robots, a podcast exploring creativity, leadership and the role of human thinking in an automated world.
Programme
Past appearances
Managing Director / Chief Marketing Officer, KWP+Partners / RAA
Sam Davies and Michael Healy kicked off Digital Adelaide 2025 with a candid, fast-paced conversation about the state of marketing today — covering everything from brand vs. performance to the role of AI in creative work, and why Adelaide's marketing scene punches above its weight.
