Day 1

Eduardo Favarim

Head of Growth, Lyceum APAC

Lyceum Education Group

Eduardo Favarim is the former CMO of the Australian Institute of Business (AIB), Australia's largest online MBA, where he successfully guided the commercial side of the business through its major global acquisition by Lyceum Education Group. Following that transition, he stepped into his current role as Head of Growth for Lyceum APAC, where he now leads a regional sales and marketing division of nearly 100 staff.

Eduardo's leadership approach is grounded in strategic clarity and rigorous commercial execution. He focuses on driving real enterprise value, with a proven track record of building "due-diligence ready" departments. Throughout his career, Eduardo has focused on establishing tight governance, keeping brands sharp across every channel, and transforming marketing from a temporary commercial boost into a highly defensible corporate asset.

Programme

Sessions

10:40Day 1keynote

Due Diligence Ready: Turning Marketing Into a Defensible Corporate Asset

When a business prepares for an acquisition, capital raise, or exit, the marketing department is often the first to face intense scrutiny. Private equity and corporate buyers don't just look at top-line lead generation or engagement metrics, they look for predictability, governance and structure. If your growth engine relies on temporary hacks and unmapped processes, it won't survive the valuation table. In this session, Eduardo Favarim pulls back the curtain on what it actually takes to drive real enterprise value through marketing and sales execution. Drawing directly from his experience guiding the Australian Institute of Business (AIB) through its major global acquisition by Lyceum Education Group, Eduardo will share the practical blueprint for turning a marketing department into a highly defensible corporate asset.

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