Co-founder
Supple
Mal Chia is a marketer and entrepreneur who spoke at Digital Adelaide 2023 about generating $1.5 million in revenue in 90 seconds. His session unpacked the strategy, preparation, and execution behind high-velocity sales campaigns and what most marketers get wrong when they try to engineer a viral moment.
Past appearances
Co-Founder, Ecom Nation
Mal delivered one of the standout sessions of 2023 — a fast-paced, no-fluff breakdown of how his team generated $1.5 million in revenue from a single 90-second campaign. He unpacked the creative strategy, the offer structure, the channel execution, and the lessons that any ecommerce marketer could take back and apply immediately.
Consultant CMO, Ecom Nation
Mal Chia facilitated the exclusive Decision Makers Breakfast on Day 2 — an intimate session for senior marketing leaders to discuss strategic challenges, share experiences, and connect with peers in a confidential setting.
Panel
Chaired by Ryan Jones of Refuel Creative, this panel brought together Mal Chia from Ecom Nation and Georgia Aoukar from The Davie Group to discuss the sweeping privacy changes reshaping digital advertising — and what marketers need to do to adapt.
Mal Chia shared the playbook for scaling an ecommerce brand internationally — covering market selection, localisation, paid media strategy, and the operational challenges of going global.
