SessionDigital Adelaide 2022Day 1
Gaming marketing takes over the world
Chris Johnston
Head of Strategy, Livewire Group
Watch Recording
Free to watch · Released 2022
About This Session
Chris explored the rapid rise of video game marketing as a tool to engage the Australian gaming audience — accounting for over 17 million Australians — and why it is one of the future pillars of marketing. He covered what gaming marketing is, who the audience is, and why it's crucial for brands to pay attention.
gamingdigital advertisingaudiencebrand strategy
