Digital Adelaide 2025

Ryan Jones

Founder & CEO

Refuel Creative

Ryan Jones is the Founder and CEO of Refuel Creative, Adelaide's global marketing agency, and the co-founder and organiser of Digital Adelaide. With over 25 years across the digital marketing industry and experience managing over $100 million in Google Ads spend, Ryan has built and scaled campaigns for businesses across Australia and internationally. He created Digital Adelaide to give South Australian marketers access to world-class knowledge — right here at home.

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Past appearances

Session Archive

Richard Littleton & Ryan Jones

Business Development Manager / Director, UniSA Australian Centre for Business Growth / Refuel Creative

How to be a magnetic client: Great client/agency relationships

Richard Littleton and Ryan Jones explored what separates clients who get the best work from their agencies from those who don't. Drawing on decades of combined experience on both sides of the table, they shared the mindsets, behaviours, and briefing practices that create the conditions for great work — and what quietly kills it.

agency relationshipsclient managementB2Bmarketing partnerships

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Ryan Jones

I spent $100 million on Google Ads and didn't even get a lousy tshirt, but here's what I learned

Ryan Jones is the Founder and CEO of Refuel Creative, Adelaide's global marketing agency. With over 25 years experience across the digital marketing industry, Ryan is also the Director and Co-Founder of Digital Adelaide.

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Jen Evison, Ryan Jones & Emmanuel Khoury

Panel

How to communicate effectively with hybrid teams

Jen Evison, Ryan Jones, and Emmanuel Khoury joined forces for an honest panel discussion on the real challenges of communicating and collaborating across hybrid teams. They shared practical strategies for keeping remote and in-office team members aligned, maintaining culture, and ensuring digital marketing output doesn't suffer when your team is spread across locations.

hybrid workteam communicationremote workculture

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Ryan Jones

Director, Refuel Creative

ChatGPT: Making marketing puns so you don't have to

Ryan delivered an entertaining and practical deep-dive into ChatGPT's real-world marketing applications — cutting through the hype with live demos, honest limitations, and actionable use cases. He explored how marketing teams could incorporate generative AI into their day-to-day workflows without losing their brand voice or creative edge.

ChatGPTAIgenerative AIcontent marketing

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Ryan Jones

CEO & Founder, Refuel Creative

Modern marketing attribution

Ryan Jones walked through the evolving landscape of marketing attribution — helping marketers understand how to connect their digital activity to real business outcomes in a world where the data picture is increasingly fragmented. A practical session on getting attribution right when the old models no longer apply.

attributionanalyticsROIdata

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Ryan Jones

Director, Refuel Creative

Marketing Automation & Personalisation at Scale

Ryan Jones explored how marketers can use automation to deliver personalised experiences at scale — covering email marketing, CRM, behavioural triggers, and the tools that make it possible.

marketing automationpersonalisationemailCRM

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Ryan Jones

Director, Refuel Creative

Refuel Your Website With Data: Using Analytics to Drive Growth

Ryan Jones showed how to use web analytics not just to report on traffic, but to actively drive growth — covering GA setup, key metrics, conversion optimisation, and data-led decision making.

analyticsGoogle AnalyticsCROdata

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Josh O'Shaughnessy & Ryan Jones

Marketing Through a Pandemic

Josh O'Shaughnessy and Ryan Jones discussed how to keep marketing moving during a global pandemic — from budget decisions and channel pivots to messaging and client communication.

COVID-19marketing strategycrisis

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