Simone Douglas
Publican & Executive Director, Adelaide Hospo Collective
Getting the community to take action: Grass roots advocacy through social media
The Adelaide Hospo Collective started in December 2020 with zero marketing budget and an industry in crisis. Simone Douglas shared how a grass roots social media campaign garnered huge amounts of traditional media coverage and facilitated real, meaningful change — proving that organic advocacy, when done right, can outperform paid media.
advocacysocial mediacommunityhospitality
