Session Archive
10
Sessions
0
Recordings Available
10
Speakers
Recordings are released free 6–12 months after the event. 10 sessions still to come.
Partner, Wallmans Lawyers
What marketers need to know about social media, privacy, and technology law in 2026. Paul Gordon returns with his annual legal update — one of the most popular sessions at Digital Adelaide — unpacking the rulings and regulatory changes every marketer needs to know across social media, privacy, advertising and technology law.
Creative Leader & Strategist, KWP+ Partners
Most B2B businesses don't have a lead problem. They have a memory problem. Sam Davies introduces Brand Resilience™ — a practical framework for aligning strategy, brand, digital experience, content and sales execution so B2B businesses become easier to remember, easier to choose and harder to commoditise.
Manager, Digital & Social / Manager, Creative Content & Engagement, Adelaide Festival Centre
How does a 50-year-old cultural institution stay relevant when the digital world is constantly evolving? Julia George and Stephanie Rossetto explore how a diverse, multi-generational audience, a transforming precinct and a shifting digital landscape are rewriting the rules of engagement for Adelaide Festival Centre. In an era of infinite choice and fragmented attention, discover how Adelaide Festival Centre is using the precision of data and automation and the power of creative content to turn digital touchpoints into real-life experiences.
Social Media Lead, Adelaide University
Award-winning social media strategist Geena Lamb shares the strategy behind launching Adelaide University's social media channels from absolute zero following one of Australia's largest university mergers. We'll unpack why starting fresh was a deliberate strategic choice, how legacy audiences can limit relevance, and what it actually takes to build an engaged, modern community in today's crowded feeds.
Head of Marketing, 90 Seconds
Most marketers are still waiting for the tech stack. Rubina built her own. In this session, she'll walk through 90Labs, the AI-powered sales-enablement workspace she built at 90 Seconds using Claude Code and Replit. You'll see what she shipped, how she shipped it without engineers, and what to steal for your own marketing function. Expect a practical look at problem framing, prompting, and the new shape of marketing work when the marketer is also the builder.
Marketing Specialist, Subnet
When HubSpot announced their new Loop Marketing framework in late 2025, it signified how AI had created a seismic shift away from the Inbound Marketing methodology that had been central to HubSpot for nearly 15 years. Ben provides practical examples of how Subnet completely changed their marketing program to adopt Loop Marketing — and the results they have seen so far from this new AI-driven approach.
Marketing Manager, CAASie
Most marketing teams still optimise for what is easiest to measure, not what actually drives growth. In this session, Cate Mayer explores how channels like Reddit, Spotify, Pinterest and DOOH can materially influence demand long before a customer clicks or converts. Attendees will learn how to think beyond the standard search and paid social mix, and how to evaluate performance using signals such as search lift, direct traffic and downstream conversion impact.
Head of Marketing, Content and Partnerships, Sweat
Most brands are listening to their community. Few know what to do with what they hear. This session gives you practical frameworks for turning audience signals into decisions that actually get made. Built from real examples at Sweat, and designed to be used by anyone running social, digital or community in any organisation.
Social Media Lead, River Torrens to Darlington Project
In today's crowded social media landscape, how can government channels cut through the noise to inform, engage and connect with the communities they serve? Meenakshi Iyer shares how she leads social media for South Australia's largest infrastructure project — making complex, technical information clear, relatable and engaging while building trust with the community.
SEM Specialist, Refuel Creative
Designed specifically for e-commerce founders and marketers, this session demystifies how to balance ad budget efficiency with aggressive revenue growth. Kelly will share data-driven insights on why paying a premium for bottom-of-funnel clicks and defending your brand name is mandatory for market survival. Attendees will learn how to adapt their Google Ads strategies in real-time, maximising transaction volume during major sales events like BFCM while maintaining profitability year-round.
