Session Archive

Digital Adelaide 2026

Sessions

Recordings Available

Speakers

Recordings are released free 6–12 months after the event. 12 sessions still to come.

Keynotes

Julia George & Stephanie Rossetto

Manager, Digital & Social / Manager, Creative Content & Engagement, Adelaide Festival Centre

The Heart of the Arts: Reimagining an Adelaide Icon

How does a 50-year-old cultural institution stay relevant when the digital world is constantly evolving? Julia George and Stephanie Rossetto explore how a diverse, multi-generational audience, a transforming precinct and a shifting digital landscape are rewriting the rules of engagement for Adelaide Festival Centre. In an era of infinite choice and fragmented attention, discover how Adelaide Festival Centre is using the precision of data and automation and the power of creative content to turn digital touchpoints into real-life experiences.

artscontentdataaudience engagement

View Details →

Eduardo Favarim

Head of Growth, Lyceum APAC, Lyceum Education Group

Due Diligence Ready: Turning Marketing Into a Defensible Corporate Asset

When a business prepares for an acquisition, capital raise, or exit, the marketing department is often the first to face intense scrutiny. Private equity and corporate buyers don't just look at top-line lead generation or engagement metrics, they look for predictability, governance and structure. If your growth engine relies on temporary hacks and unmapped processes, it won't survive the valuation table. In this session, Eduardo Favarim pulls back the curtain on what it actually takes to drive real enterprise value through marketing and sales execution. Drawing directly from his experience guiding the Australian Institute of Business (AIB) through its major global acquisition by Lyceum Education Group, Eduardo will share the practical blueprint for turning a marketing department into a highly defensible corporate asset.

mergers and acquisitionsmarketing governancebrand strategycommercial growth

View Details →

Paul Gordon

Partner, Wallmans Lawyers

Law Update 2026

What marketers need to know about social media, privacy, and technology law in 2026. Paul Gordon returns with his annual legal update – one of the most popular sessions at Digital Adelaide – unpacking the rulings and regulatory changes every marketer needs to know across social media, privacy, advertising and technology law.

lawprivacysocial mediacompliance

View Details →

Sam Davies

Creative Leader & Strategist, KWP+ Partners

The B2B Sameness Trap: Why Being Rational Is Making You Forgettable

Most B2B businesses don't have a lead problem. They have a memory problem. Sam Davies introduces Brand Resilience™ – a practical framework for aligning strategy, brand, digital experience, content and sales execution so B2B businesses become easier to remember, easier to choose and harder to commoditise.

brandB2Bbrand resiliencemarketing strategy

View Details →

Shanelle Franklin

Speaker, Author & Podcaster

The Cost of Coping: What High Performers Carry - And What It Costs Them

We celebrate the people who hold everything together - the leaders who stay calm under pressure, the teams who keep delivering, and the people everyone relies on. But we rarely ask what that constant coping costs them. Through humour, storytelling and insights into human behaviour, Shanelle explores what happens when we carry too much for too long, why so many high performers quietly operate in survival mode, and what it takes to create more sustainable performance, stronger relationships and a more human way of working.

resilienceleadershipwellbeinghigh performance

View Details →

Geena Lamb

Social Media Lead, Adelaide University

Starting From Zero: Why We Ditched 1 Million Followers

Award-winning social media strategist Geena Lamb shares the strategy behind launching Adelaide University's social media channels from absolute zero following one of Australia's largest university mergers. We'll unpack why starting fresh was a deliberate strategic choice, how legacy audiences can limit relevance, and what it actually takes to build an engaged, modern community in today's crowded feeds.

social mediacommunitybrandstrategy

View Details →

B2B Stream

Rubina Carlson

Head of Marketing, 90 Seconds

Inside 90Labs: A Marketer's Guide to Building AI Tools (Without Becoming an Engineer)

Most marketers are still waiting for the tech stack. Rubina built her own. In this session, she'll walk through 90Labs, the AI-powered sales-enablement workspace she built at 90 Seconds using Claude Code and Replit. You'll see what she shipped, how she shipped it without engineers, and what to steal for your own marketing function. Expect a practical look at problem framing, prompting, and the new shape of marketing work when the marketer is also the builder.

AImarketing operationsautomationB2B

View Details →

Ben Luks

Marketing Specialist, Subnet

When AI Changes the Game – How Subnet Adopted HubSpot's New Loop Marketing Framework

When HubSpot announced their new Loop Marketing framework in late 2025, it signified how AI had created a seismic shift away from the Inbound Marketing methodology that had been central to HubSpot for nearly 15 years. Ben provides practical examples of how Subnet completely changed their marketing program to adopt Loop Marketing – and the results they have seen so far from this new AI-driven approach.

AIHubSpotinbound marketingB2B

View Details →

B2C Stream

Cate Mayer

Marketing Manager, CAASie

Beyond Clicks: How Modern Teams Measure Channels That Create Demand

Most marketing teams still optimise for what is easiest to measure, not what actually drives growth. In this session, Cate Mayer explores how channels like Reddit, Spotify, Pinterest and DOOH can materially influence demand long before a customer clicks or converts. Attendees will learn how to think beyond the standard search and paid social mix, and how to evaluate performance using signals such as search lift, direct traffic and downstream conversion impact.

demand generationmeasurementattributionmedia strategy

View Details →

Steven Dent

Head of Marketing, Content and Partnerships, Sweat

Are You Listening? Your Community Is Telling You What to Build.

Most brands are listening to their community. Few know what to do with what they hear. This session gives you practical frameworks for turning audience signals into decisions that actually get made. Built from real examples at Sweat, and designed to be used by anyone running social, digital or community in any organisation.

communitysocial mediacontent strategyB2C

View Details →

Meenakshi Iyer

Social Media Lead, River Torrens to Darlington Project

How to Build Social License While Delivering Major Infrastructure Projects

In today's crowded social media landscape, how can government channels cut through the noise to inform, engage and connect with the communities they serve? Meenakshi Iyer shares how she leads social media for South Australia's largest infrastructure project – making complex, technical information clear, relatable and engaging while building trust with the community.

social mediagovernmentcommunity engagementB2C

View Details →

Kelly Dang

SEM Specialist, Refuel Creative

The ROAS Paradox: Why Expensive Clicks and Brand Bidding Drive E-Commerce Growth

Designed specifically for e-commerce founders and marketers, this session demystifies how to balance ad budget efficiency with aggressive revenue growth. Kelly will share data-driven insights on why paying a premium for bottom-of-funnel clicks and defending your brand name is mandatory for market survival. Attendees will learn how to adapt their Google Ads strategies in real-time, maximising transaction volume during major sales events like BFCM while maintaining profitability year-round.

Google AdsSEMpaid searche-commerce

View Details →

← All Years 2026 Speakers →