Due Diligence Ready: Turning Marketing Into a Defensible Corporate Asset
Head of Growth, Lyceum APAC, Lyceum Education Group
About This Session
When a business prepares for an acquisition, capital raise, or exit, the marketing department is often the first to face intense scrutiny. Private equity and corporate buyers don't just look at top-line lead generation or engagement metrics, they look for predictability, governance and structure. If your growth engine relies on temporary hacks and unmapped processes, it won't survive the valuation table. In this session, Eduardo Favarim pulls back the curtain on what it actually takes to drive real enterprise value through marketing and sales execution. Drawing directly from his experience guiding the Australian Institute of Business (AIB) through its major global acquisition by Lyceum Education Group, Eduardo will share the practical blueprint for turning a marketing department into a highly defensible corporate asset.
