The ROAS Paradox: Why Expensive Clicks and Brand Bidding Drive E-Commerce Growth

About This Session

Designed specifically for e-commerce founders and marketers, this session demystifies how to balance ad budget efficiency with aggressive revenue growth. Kelly will share data-driven insights on why paying a premium for bottom-of-funnel clicks and defending your brand name is mandatory for market survival. Attendees will learn how to adapt their Google Ads strategies in real-time, maximising transaction volume during major sales events like BFCM while maintaining profitability year-round.