SessionDigital Adelaide 2026Day 2 · 11:15Upcoming
Inside 90Labs: A Marketer's Guide to Building AI Tools (Without Becoming an Engineer)
Rubina Carlson
Head of Marketing, 90 Seconds
About This Session
Most marketers are still waiting for the tech stack. Rubina built her own. In this session, she'll walk through 90Labs, the AI-powered sales-enablement workspace she built at 90 Seconds using Claude Code and Replit. You'll see what she shipped, how she shipped it without engineers, and what to steal for your own marketing function. Expect a practical look at problem framing, prompting, and the new shape of marketing work when the marketer is also the builder.
AImarketing operationsautomationB2B
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