Beyond Clicks: How Modern Teams Measure Channels That Create Demand

About This Session

Most marketing teams still optimise for what is easiest to measure, not what actually drives growth. In this session, Cate Mayer explores how channels like Reddit, Spotify, Pinterest and DOOH can materially influence demand long before a customer clicks or converts. Attendees will learn how to think beyond the standard search and paid social mix, and how to evaluate performance using signals such as search lift, direct traffic and downstream conversion impact.