When AI Changes the Game — How Subnet Adopted HubSpot's New Loop Marketing Framework

About This Session

When HubSpot announced their new Loop Marketing framework in late 2025, it signified how AI had created a seismic shift away from the Inbound Marketing methodology that had been central to HubSpot for nearly 15 years. Ben provides practical examples of how Subnet completely changed their marketing program to adopt Loop Marketing — and the results they have seen so far from this new AI-driven approach.