The Heart of the Arts: Reimagining an Adelaide Icon

About This Session

How does a 50-year-old cultural institution stay relevant when the digital world is constantly evolving? Julia George and Stephanie Rossetto explore how a diverse, multi-generational audience, a transforming precinct and a shifting digital landscape are rewriting the rules of engagement for Adelaide Festival Centre. In an era of infinite choice and fragmented attention, discover how Adelaide Festival Centre is using the precision of data and automation and the power of creative content to turn digital touchpoints into real-life experiences.