Digital Adelaide Schedule

All the session details for this year’s 2 day event

Thursday 22 August 2024

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8:00am

Registration and coffee open

William Magarey Room, Adelaide Oval

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9:00am

Welcome

Hosted by your MCs, Rubina Carlson and Ed Garner
William Magarey Room

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9:20am

Making millions with peanuts: how we raised $2.4 million to bring elephants to SA

Keynote session presented by Miriam Lawley, Zoos South Australia and Alisha Rout, Neon Treehouse
William Magarey Room

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10:20am

Morning tea break

William Magarey Room

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11:00am

Brand story time

B2B session presented by Matt Minear, BAD. Advertising
MG Suite One Room

 

Marketing and the law

B2C session presented by Paul Gordon, Wallmans Lawyers
William Magarey Room

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11:40am

B2B marketing at different stages of the company

B2B session presented by Axel Sukianto, Generate
MG Suite One Room

Art and science of re-engagement

B2C session presented by Nisha Amanulla, Australian Broadcasting Corporation (ABC)
William Magarey Room

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12:30pm

Lunch break

William Magarey Room

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1:15pm

Navigating the path to product-market fit

B2B session presented by Emmanuel Khoury, Staq
MG Suite One Room

I spent $100 million on Google Ads and didn’t even get a lousy tshirt, but here’s what I learned

B2C session presented by Ryan Jones, Refuel Creative
William Magarey Room

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2:00pm

From bricks to clicks: Bushmans Tanks strategic B2B & B2C integration

B2B session presented by Alex Lovell, Bushman Tanks
MG Suite One Room

Leading with vision: the art of visual communication for effective teams and leaders

B2C session presented by Dom Legg, Motion by Design
William Magarey Room

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2:50pm

Afternoon tea break

William Magarey Room

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3:20pm

The psychology of conversion: unveiling the secrets behind what makes users click

Keynote session presented by Matthew Pezzimenti, Conversion Kings
William Magarey Room

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4:30pm

Day 1 ends

William Magarey Room

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5:00pm - 7:00pm

Power Hour

Join us for drinks, networking and a panel featuring some old faces from Digital Adelaide and Social Media Day Adelaide over our 10 years. Panellists include Paul Gordon, Erica Stacey, Tom Nisbet, Ben Teoh and Amy Hourigan.

Note: Power Hour requires a Power or Super Pass to attend.
William Magarey Room

Friday 23 August 2024

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7:30am - 8:45am

Decision Makers Breakfast

Presented by Erik de Roos, Executive Director, Marketing, South Australian Tourism Commission

Note: Breakfast requires a Super or Breakfast Pass.
MG Suite One Room

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8:30am

Doors and coffee open

William Magarey Room, Adelaide Oval

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9:00am

Welcome

Hosted by your MCs, Rubina Carlson and Ed Garner
William Magarey Room

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9:20am

From idea to impact: harnessing creativity for results

Keynote session presented by Ana Coelho + Rory Kennet-Lister, Showpony
William Magarey Room

In partnership with Adelaide Advertising & Design Club (AADC)

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10:20am

Morning tea break

William Magarey Room

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11:00am

Two truths and a Lie: What the evidence tells us about growing B2B brands

B2B session presented by Professor Jenni Romaniuk, Ehrenberg-Bass Institute
MG Suite One Room

Harnessing data science and AI to transform marketing decision making

B2C session presented by Rohan Bharadwaj and Luke Harrison, Market Ease Digital
William Magarey Room

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11:40am

The importance of cross channel remarketing through long B2B purchase cycles

B2B session presented by Cate Mayer, Kwasi
MG Suite One Room

Marketing “For Purpose” and engaging a new generation of older Australians

B2C session presented by Madeline Greenfield, ECH
William Magarey Room

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12:30pm

Lunch break

William Magarey Room

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1:15pm

Employer brand: embracing HR as your strategic Partner

B2B session presented by Tiffiny Queale, Liebherr Australia
MG Suite One Room

Bringing tasty brands to life

B2C session presented by Sputnik, Out Of This World
William Magarey Room

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2:00pm

Collaborate and elevate: authentic partnerships that deliver ROI and make an impact

B2B session presented by Katherine Peach, Adelaide Fringe
MG Suite One Room

Customer experience (CX): the audience led, data-fuelled path

B2C session presented by Emily Primavera, The University of Adelaide
William Magarey Room

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2:50pm

Afternoon tea break

William Magarey Room

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3:20pm

Motorbikes and marketing: from Adelaide to the world

Keynote session presented by Sam Morton, SKDA Moto Creative
William Magarey Room

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4:30pm

That’s a wrap!

Final reflections hosted by your MCs, Rubina Carlson and Ed Garner
William Magarey Room

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5:00pm

Event close