Digital Adelaide Program
All the session details for this year’s two day conference.
Wednesday, 30 July 2025
8:00am
Registration and coffee cart open
William Magarey Room
9:00am
Welcome
William Magarey Room
9:15am
Storytelling Business: A Journey from Film Production to Space Exploration
Keynote session presented by Jeremy Aubert, Fleet Space Technologies
William Magarey Room
11:00am
Battlelines: The fight for control of social media
B2B session presented by Paul Gordon, Wallmans Lawyers
John Halbert Room
How customer insights shaped the future of Adelaide Central Market
B2C session presented by Andris Versteeg, Further Insight + Fabienne Reilly, Adelaide Central Market
William Magarey Room
11:45am
From Adelaide to the World – Building repeatable and impactful marketing programs for global businesses
B2B session presented by Monica Brink, Fivecast
John Halbert Room
A Dentist Walks into a Digital Media Conference…
B2C session presented by Dr Michael Filosi, Fullarton Park Dental
William Magarey Room
12:30pm
Lunch break
William Magarey Room
1:20pm
Marketing and Sales don’t have to be frenemies
B2B session presented by Rubina Carlson, 90 Seconds
John Halbert Room
AI for Good: Real-World Innovation in Not-for-Profits
B2C session presented by Leanne Isaacson, Savvy AI Solutions
William Magarey Room
2:00pm
How In-House B2B Marketing Teams Can Unlock Strategic Value with Smart, Affordable Social Listening
B2B session presented by Lachlan Bradford, Sked Social
John Halbert Room
Does AI really enable you to do more with less?
B2C panel with Leanne Isaacson, Matthew Bennett, Ryan Jones, Steven Dent
William Magarey Room
2:45pm
Afternoon tea break
3:20pm
Is building a brand an art or a science? How the best brands win on LinkedIn.
Keynote session presented by Robin O Connell, LinkedIn
William Magarey Room
4:30pm
Day 1 Wrap Up
William Magarey Room
Thursday, 31 July 2025
7:45am - 9:00am
Decision Makers Breakfast
Dr Karen Nelson-Field, Amplified – hosted by Rubina Carlson, Co-Director of Digital Adelaide
Note: Breakfast requires a separate Breakfast Pass and is not included in a regular Conference Pass.
John Halbert Room
8:45am
Doors and coffee cart open
William Magarey Room, Adelaide Oval
9:15am
Welcome
William Magarey Room
9:30am
Thursday Keynote Kickstart: Two Marketers and a Microphone
Keynote session presented Michael Healy, RAA + Sam Davies KWP+Partners
William Magarey Room
11:15am
How to be a magnetic client: Great client/agency relationships
B2B session presented by Richard Littleton, Australian Centre for Business Growth, UniSA + Ryan Jones, Refuel Creative
John Halbert Room
Culture, Purpose & Trust: Shifting the dial in online reputation
B2C session presented by Tara Bria, Rivergum
William Magarey Room
12:00pm
How Challenger Brands Win: B2B Marketing Strategies That Outsmart Bigger Budgets
B2B session presented by Binh An Nguyen, Market Ease Digital
John Halbert Room
Insider Job: Can you really rebrand in-house?
B2C session presented by Ana Bellico + Anneliese Jackson, Australian Institute of Business
William Magarey Room
12:40pm
Lunch break
1:30pm
Maximising the Value of AI in Marketing: Navigating Opportunities in an Evolving Landscape
B2B session presented by Tim Lillyman, XPON
John Halbert Room
Fireside Chat with Oliver Brown
B2C session with Oliver Brown, The Big Easy Group, – hosted by Ed Garner, Digital Adelaide MC
William Magarey Room
2:20pm
How a shark, princess and ancient book shape our approach to customer experience
B2B session presented by Anthony Hill, Flinders University
John Halbert Room
From Content to Community: What Happens When You Let Your Audience Write the Brief
B2C session presented by Steven Dent, SWEAT
William Magarey Room
3:00pm
Afternoon tea break
3:30pm
How to ride a unicorn.
Keynote session presented by Sputnik
William Magarey Room
4:30pm
That’s a wrap!
Final reflections hosted by your MCs, Shanelle Franklin + Ed Garner
William Magarey Room