Digital Adelaide 2023

Tim Grady

Head of Digital

SeaLink Travel Group

Tim Grady leads digital strategy at SeaLink Travel Group, one of Australia's largest tourism and transport operators. At Digital Adelaide 2023, Tim shared how SeaLink consolidated multiple websites across a complex multi-brand group — the practical realities of large-scale digital infrastructure and what it takes to pull off a website migration at scale.

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Session Archive

Tim Grady

Digital Marketing Manager, SeaLink

One SeaLink: A Website Consolidation Project

Tim detailed the complex challenge of consolidating multiple SeaLink brand websites into a single unified digital presence. He covered the strategic rationale, the technical and stakeholder hurdles faced along the way, and the measurable outcomes achieved — sharing honest lessons from a large-scale digital transformation project.

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