SessionDigital Adelaide 2023Day 1
One SeaLink: A Website Consolidation Project
Tim Grady
Digital Marketing Manager, SeaLink
Watch Recording
Free to watch · Released 2023
About This Session
Tim detailed the complex challenge of consolidating multiple SeaLink brand websites into a single unified digital presence. He covered the strategic rationale, the technical and stakeholder hurdles faced along the way, and the measurable outcomes achieved — sharing honest lessons from a large-scale digital transformation project.
websitedigital transformationconsolidationCMSUXstakeholder management
