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Digital Adelaide
Julia Foley, Marketing Director at Never Never Distilling Co., Digital Adelaide 2023 speaker
Digital Adelaide 2023

Julia Foley

Marketing Director

Never Never Distilling Co.

Julia Foley is the marketing director behind Never Never Distilling Co., one of South Australia's most celebrated craft spirits brands. At Digital Adelaide 2023 she shared the brand-building story behind Never Never — from a small-batch distillery to a nationally recognised name — and what authentic storytelling looks like for a drinks brand.

Past appearances

Session Archive

Julia Foley

Marketing Manager, Never Never Distilling Co

Crafted for Convenience: Launching Never Never Distilling's Bottled Cocktails

Julia walked through the marketing strategy behind launching Never Never Distilling Co's bottled cocktail range. She covered how the brand balanced its craft distillery identity with the demands of a new convenience-led product format, from go-to-market planning through to execution across digital and retail channels.

product launchbrand strategyFMCGdigital marketing