SessionDigital Adelaide 2023Day 1
Crafted for Convenience: Launching Never Never Distilling's Bottled Cocktails
Julia Foley
Marketing Manager, Never Never Distilling Co
Watch Recording
Free to watch · Released 2023
About This Session
Julia walked through the marketing strategy behind launching Never Never Distilling Co's bottled cocktail range. She covered how the brand balanced its craft distillery identity with the demands of a new convenience-led product format, from go-to-market planning through to execution across digital and retail channels.
product launchbrand strategyFMCGdigital marketingretail
