Digital Adelaide 2023

Gavin Artz

Director, Hi-tech and Emerging Opportunities

Department for Trade and Investment, SA

Gavin Artz is the Director of Hi-tech and Emerging Opportunities at the South Australian Department for Trade and Investment. At Digital Adelaide 2023, Gavin shared his insights into how AI was beginning to reshape marketing — one of the early voices bringing a government and innovation perspective to what was then an emerging conversation.

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Gavin Artz

Director of Digital, Department of Trade and Investment

How AI is impacting the marketing world

Gavin explored the rapidly evolving role of artificial intelligence in marketing — from content generation and automation to predictive analytics and personalisation. Drawing on his experience in the public sector, he offered a grounded perspective on where AI was delivering real value in 2023 and what marketers needed to understand to keep pace.

AIartificial intelligencemarketing technologyautomation

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