SessionDigital Adelaide 2023Day 1
How AI is impacting the marketing world
Gavin Artz
Director of Digital, Department of Trade and Investment
Watch Recording
Free to watch · Released 2023
About This Session
Gavin explored the rapidly evolving role of artificial intelligence in marketing — from content generation and automation to predictive analytics and personalisation. Drawing on his experience in the public sector, he offered a grounded perspective on where AI was delivering real value in 2023 and what marketers needed to understand to keep pace.
AIartificial intelligencemarketing technologyautomationfuture of marketing
