Digital Adelaide 2023

Danielle Tessari

Marketing Leader

Adelaide Airport

Danielle Tessari presented at Digital Adelaide 2023 on customer insights in the airports and travel sector — a uniquely data-rich environment where understanding passenger behaviour is central to everything from commercial decisions to passenger experience. Her session explored how to turn customer data into actionable marketing intelligence.

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Session Archive

Danielle Tessari

Digital Marketing Manager, Adelaide Airport

Unlocking Customer Insights: Revolutionising Digital Customer Engagement at Airports

Danielle shared how Adelaide Airport approached digital customer engagement, leveraging data and insights to transform the airport experience. She explored how customer insight tools were used to better understand traveller behaviour and drive meaningful improvements to digital touchpoints across the airport journey.

customer insightsdigital engagementdataairports

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