UGC in Social Ads
Will Giles showed how user-generated content can dramatically improve social ad performance — covering how to source, repurpose, and test UGC across Facebook and Instagram campaigns.
UGCpaid socialFacebook adscreative
WG
Digital Adelaide 2020
Will Giles
Social Advertising Specialist
Will Giles presented at Digital Adelaide 2020 on the power of user-generated content in social advertising. His session showed how brands can source, repurpose, and test UGC across Facebook and Instagram campaigns — often outperforming polished brand creative at a fraction of the cost.