Digital Adelaide 2023

Wade Stokes

Marketing Leader

Independent

Wade Stokes is an experienced marketing leader who spoke at Digital Adelaide 2023 about test-and-learn marketing approaches. His session explored how to build a culture of experimentation inside marketing teams and how structured testing can drive better results without blowing the budget.

Past appearances

Session Archive

Wade Stokes

Head of Marketing, Journey Beyond

Implementing a Test & Learn Marketing Approach

Wade shared how Journey Beyond embedded a test-and-learn culture across its marketing function, enabling faster, evidence-based decisions across a complex portfolio of tourism brands. He outlined the framework they used, the wins and failures along the way, and how teams built confidence in data-driven experimentation.

test and learnexperimentationmarketing strategydata-driven

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