Digital Adelaide 2023

Toby Strong

Paid Social Specialist

Independent

Toby Strong is a paid social specialist who spoke at Digital Adelaide 2023 about scaling Facebook and Instagram advertising. His session covered advanced strategies for managing large ad budgets on Meta's platforms — from campaign structure and creative testing to scaling spend without sacrificing efficiency.

Past appearances

Session Archive

Toby Strong

Founder, Podpac

Systemising Success: Strategies for Scaling Facebook Ads

Toby shared the systems and frameworks behind scaling Facebook advertising profitably. He covered campaign structure, creative testing methodology, audience strategy, and how to build reliable, repeatable processes that take campaigns from sporadic wins to consistent performance at scale.

Facebook Adspaid socialscalingperformance marketing

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