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Digital Adelaide
Tim Lillyman, Head of Global Lead Generation at XPON Technologies, Digital Adelaide 2025 speaker
Digital Adelaide 2025

Tim Lillyman

Head of Global Lead Generation

XPON Technologies

Tim Lillyman is Head of Global Lead Generation at XPON Technologies, a data and marketing technology company helping enterprise brands activate their customer data more effectively. With a background spanning digital marketing, marketing automation, and RevOps, Tim brings a sophisticated, data-led perspective to the challenge of generating and converting demand at scale — across both domestic and international markets.

Past appearances

Session Archive

Tim Lillyman

Head of Global Lead Generation, XPON Technologies

Maximising the Value of AI in Marketing: Navigating Opportunities in an Evolving Landscape

Tim Lillyman, Google Cloud's 2023 All-Star Marketing Award winner for APAC, shared a practical framework for identifying where AI genuinely adds value in your marketing stack — and how to cut through the noise to focus on the tools and use cases that are actually delivering ROI right now.

AImarketing technologyB2Bautomation