Digital Adelaide 2025

Richard Littleton

Business Development Manager

UniSA Australian Centre for Business Growth

Richard Littleton is Business Development Manager at the UniSA Australian Centre for Business Growth, where he helps ambitious SMEs scale with evidence-based strategy, mentorship, and peer learning. Richard is passionate about building the capability of Australian business leaders — and at Digital Adelaide 2025, he joined Ryan Jones to explore the intersection of growth strategy and modern marketing.

Past appearances

Session Archive

Richard Littleton & Ryan Jones

Business Development Manager / Director, UniSA Australian Centre for Business Growth / Refuel Creative

How to be a magnetic client: Great client/agency relationships

Richard Littleton and Ryan Jones explored what separates clients who get the best work from their agencies from those who don't. Drawing on decades of combined experience on both sides of the table, they shared the mindsets, behaviours, and briefing practices that create the conditions for great work — and what quietly kills it.

agency relationshipsclient managementB2Bmarketing partnerships

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