Understanding Audiences
Paul McFarlane explored how marketers can build a deeper understanding of their audiences using data and digital tools to create more relevant, effective campaigns.
audience researchdatatargeting
PM
Digital Adelaide 2019
Paul McFarlane
Audience Research Specialist
Paul McFarlane presented at Digital Adelaide 2019 on understanding audiences — making the case that effective digital marketing starts with genuinely knowing who you're talking to. His session covered research methodologies, audience segmentation, and how to translate audience insights into marketing strategy that actually resonates.