Marketing Strategist
Kristy Schirmer presented at Digital Adelaide 2020 with one of the year's most timely sessions — 'Don't Say the C Word: Marketing Strategy During COVID-19'. She shared practical strategies for how marketers could adapt messaging, maintain brand presence, and find genuine opportunity in the extraordinary disruption of the pandemic, without resorting to opportunistic or tone-deaf communications.
Past appearances
Kristy Schirmer shared practical strategies for marketers navigating the COVID-19 pandemic — how to adapt messaging, maintain brand presence, and find opportunity in the chaos.
