Kirrilee Hay
Head of Marketing, Adelaide Fringe
Mission to One Million: How Adelaide Fringe achieved a milestone of one million tickets in 2023
Kirrilee revealed the marketing strategy that helped Adelaide Fringe reach the landmark of one million tickets sold in 2023. She shared the campaign thinking, channel mix, and audience insights that drove record attendance — and what it takes to market the world's second-largest arts festival to an increasingly competitive attention landscape.
events marketingcampaign strategyartsaudience growth