Digital Adelaide 2023

Jason Andrews

Paid Media Strategist

Jason Andrews presented at Digital Adelaide 2023 on the numbers behind ad budget decisions — bringing a data-driven lens to one of the most common debates in marketing: how much to spend, where to spend it, and how to prove it's working. His session gave marketers practical frameworks for making defensible budget decisions based on real performance data.

Past appearances

Session Archive

Jason Andrews

Founder, SBO Financial

Want a higher ad budget? Here are the numbers you need to get it.

Jason cut through the frustration of fighting for marketing budget with a finance-first framework. He showed marketers exactly which metrics and financial models resonate with CFOs and boards — and how to translate marketing performance into the language of business outcomes that unlocks bigger investment.

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