Customer Experience Leader
Jaclyn Thorne presented at Digital Adelaide 2021 on customer experience as a marketing superpower — making the case that CX is no longer just a service function but a core driver of brand growth, loyalty, and word-of-mouth. Her session gave marketers a framework for thinking about every customer touchpoint as an opportunity to differentiate.
Past appearances
Jaclyn Thorne made the case that customer experience is the most powerful marketing tool available — and showed how brands can turn great CX into a sustainable competitive advantage.
