Director of Digital Experience & MarTech
Adelaide University
Emily Primavera has led digital marketing and customer experience through the evolution of the University of Adelaide into the new Adelaide University. With a background spanning destination marketing at SATC and banking, Emily drives digital experience and MarTech strategy at scale. Her work has been recognised by Mumbrella and the Australian Institute of Marketing.
Past appearances
Emily Primavera is currently leading digital marketing and CX through the evolving University of Adelaide to the creation of the new Adelaide University. She has led digital experience and MarTech strategy through destination marketing at SATC and higher education.
Emily Primavera explored how digital advertisers adapted their strategies during a year of constant disruption — from COVID-19 shutdowns to shifting consumer behaviours. She shared practical frameworks for maintaining campaign performance when the rules keep changing, and how to use audience data to stay relevant across rapidly evolving platforms.
