SessionDigital Adelaide 2023Day 2
Creating social media content for police
Caitlin Jinks
Social Media Manager, Australian Federal Police
About This Session
Caitlin offered a fascinating behind-the-scenes look at managing social media for the Australian Federal Police — one of the most scrutinised and complex communications environments imaginable. She covered the approval processes, content strategy, community management challenges, and how to build an authentic, engaging presence when every post carries significant public weight.
social mediagovernmentcontent strategycommunity managementpublic sector
