Digital Adelaide 2025

Michael Healy

Chief Marketing Officer

RAA

Michael Healy is the Chief Marketing Officer at RAA (Royal Automobile Association of South Australia), one of the state's most trusted and iconic brands. Overseeing marketing across insurance, roadside assist, travel, and more, Michael works at the intersection of brand, data, and customer experience for an organisation that touches the lives of over 800,000 South Australians.

He is known for his candid views on what marketing leadership actually looks like at scale.

Past appearances

Session Archive

Sam Davies & Michael Healy

Managing Director / Chief Marketing Officer, KWP+Partners / RAA

Thursday Keynote Kickstart: Two Marketers and a Microphone

Sam Davies and Michael Healy kicked off Digital Adelaide 2025 with a candid, fast-paced conversation about the state of marketing today — covering everything from brand vs. performance to the role of AI in creative work, and why Adelaide's marketing scene punches above its weight.

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