Digital Adelaide 2025

Anneliese Jackson

Brand and Communications Manager

Australian Institute of Business

Anneliese Jackson is Brand and Communications Manager at the Australian Institute of Business, where she leads brand storytelling, PR, and communications strategy. Passionate about authentic brand-building and the power of social media to humanise institutions, Anneliese joined Ana Bellico at Digital Adelaide 2025 to share how AIB has evolved its social media approach to drive real engagement and trust.

Past appearances

Session Archive

Ana Bellico & Anneliese Jackson

Brand & Campaign Manager / Brand and Communications Manager, Australian Institute of Business

Insider Job: Can you really rebrand in-house?

Ana Bellico and Anneliese Jackson pulled back the curtain on AIB's brand refresh — a major rebrand delivered almost entirely by an in-house team. They shared the wins, the surprises, the moments of near-chaos, and the lessons learned from taking on a project that many agencies said couldn't be done without them.

rebrandingin-house marketingbrand strategyB2C

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