Digital Adelaide 2025

Ana Bellico

Brand & Campaign Manager

Australian Institute of Business

Ana Bellico is Brand & Campaign Manager at the Australian Institute of Business (AIB), Australia's largest private provider of MBAs. With experience spanning brand strategy, integrated campaigns, and higher education marketing, Ana is passionate about building brand equity and driving enrolments through compelling, insight-led communications. At Digital Adelaide 2025, she joined colleague Anneliese Jackson to share AIB's real-world social media journey.

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Session Archive

Ana Bellico & Anneliese Jackson

Brand & Campaign Manager / Brand and Communications Manager, Australian Institute of Business

Insider Job: Can you really rebrand in-house?

Ana Bellico and Anneliese Jackson pulled back the curtain on AIB's brand refresh — a major rebrand delivered almost entirely by an in-house team. They shared the wins, the surprises, the moments of near-chaos, and the lessons learned from taking on a project that many agencies said couldn't be done without them.

rebrandingin-house marketingbrand strategyB2C

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