Is building a brand an art or a science? How the best brands win on LinkedIn

About This Session

Robin O'Connell, LinkedIn's Head of Content Solutions for APAC, closed Day 1 with a keynote on what separates brands that thrive on LinkedIn from those that just exist. Drawing on platform data and real brand case studies, Robin unpacked the creative and strategic principles behind the best B2B content — and why brand building and demand generation aren't in conflict.