SessionDigital Adelaide 2025Day 1
How customer insights shaped the future of Adelaide Central Market
Andris Versteeg & Fabienne Reilly
Director / Marketing Manager, Further Insight / Adelaide Central Market
Watch Recording
Free to watch · Released 2025
About This Session
Andris Versteeg and Fabienne Reilly shared how deep customer research informed a bold repositioning of the Adelaide Central Market — one of South Australia's most iconic destinations. A case study in using data to make better creative and strategic decisions.
customer insightsmarket researchbrand strategyB2C
Speaker
Andris Versteeg & Fabienne Reilly
Director / Marketing Manager
Further Insight / Adelaide Central Market