SessionDigital Adelaide 2023Day 2
Creativity in a complex environment
Carmen Wickman
Marketing Manager, Credit Union SA
Watch Recording
Free to watch · Released 2023
About This Session
Carmen explored how to nurture and protect creative thinking inside highly regulated, risk-averse organisations. Drawing on her experience in financial services marketing, she shared how to push for bold, effective creative work when compliance, legal, and procurement processes often conspire against it — and how to bring stakeholders on the creative journey.
creativityfinancial servicesregulated industriesbrandcontentstakeholder management
