SessionDigital Adelaide 2021Day 2
Shattering Expectations: Bringing Back an Iconic Brand
PL
Polly Love & Dena Vassallo
Watch Recording
Free to watch · Released 2021
About This Session
Polly Love and Dena Vassallo shared the inside story of reviving an iconic South Australian brand — the strategy, the creative decisions, and the results of a relaunch that shattered expectations.
brandingrelaunchbrand strategycase study