Content Creation in a 24/7 News Environment

thank you for coming today it's so exciting to see that social media is finally becoming a bit of a i suppose mainstream medium that people are thinking about um as robina said i've worked for three years as a social media producer at abc adelaide they've only started having social media producers in the last four years so they have been a bit behind the times but i'm hoping today i can give you a bit of an insight into the abc and how we work you can apply

some of these processes also in a business sense to a client how you work with user generated content and also links because abc news is all about digital online stories as well so social media has definitely become one of those platforms where news has been in and out of the spotlight and we all know over the past 12 months how big it has been with the covert pandemic and also the australian bushfires when it comes to news and information on social media now who wakes up

in the morning and actually goes you know what i'm going to get on my phone get on my computer and look at social media put your hand up how many of you are on abc's pages amazing this is great so really at the end of the day the abc is using social media to get information out there have a bit of entertainment and also educate people and that's one of the main promises there so today we will be looking at the importance of news organizations when

it comes to social media so we'll be looking at what our priority platforms are how we work between facebook twitter youtube and instagram and we'll also be looking at what happens when facebook decides to block news organizations from distributing content on its platform what do we do how do we adapt um another thing we're going to be looking at today is spending some time discussing instagram and twitter they are very different platforms and the demographics that we look at it might be even the same with

a business or a brand what demographic do you want to target and why do we use these platforms so the abc we just had our birthday which is so exciting so congratulations so on the first of july in 1932 the abc was launched and at the time it was only a single radio broadcaster that's it and over time it has now become a multimedia platform for people to consume news emergency broadcasts uh entertainment television programming and local radio which has been great so today i'm going

to spend some time just chatting about abc because if you don't know the abc has an abc charter which has been made by parliament so because we are government funded it means we have editorial policies in which we have to adhere to when we're providing content so it can be a tricky process we spend a lot of meetings actually discussing whether content is appropriate to be putting out on our platforms and whether it actually is you know of interest to the public so as a brand

abc does in a way have clients and the client is you guys which is very exciting the abc was one of the first media organizations in australia to actually look at online as a new way they looked at the internet and said you know what we can tap into this and we can use this to our advantage um you know people still love radio people still go and watch the 7 p.m news but let's look how we can introduce our brand to other audiences that may

not you know sit down for dinner every night and watch the seven o'clock news so as i said before social media producers have only been around in the abc for the last four to five years they did a year trial in abc in brisbane so there was a few people there who were young and wanted to actually spend some time looking into social media and saying look hey we've got these facebook accounts all over the country and we could be using them more strategically to get

information news and everything else out there so it's interesting to see that they found these trials worked really well so they went let's actually get some social media producers to look into these platforms and how we can actually manage them so social media producers came along um so these audi this is basically our mission statement straight from the book so overall our objective is to increase reach engagement and introduce the abc to new and lighter audiences so we've got to put the audience at the center

of our distribution as i said before the public interest what's important to them what do they want to know we produce content that's fit for platform as you probably found out today every platform's different on what we're creating so we actually have been working on best ways to have a tv story on facebook then put on instagram put on twitter tiktok youtube we also really importantly the main goal is to refer refer back to abc websites so at the end of the day you can put

all this content out there but if no one's actually driving to our abc content it's kind of lost so i highly encourage everyone if you don't have a website get a website and always look back at referring back to it because that's where people will continue to go on when they want to seek more information so this kind of is one of the discussions that a lot of people wanted to know about today what are the priorities when we look within the abc at platforms and

social media so you may have guessed it facebook is one of the top priorities and has been since i started working in this role it's got mass reach it's got the majority of abc audiences on it and it fulfills a lot of different different demographics and different audiences it also is alongside youtube and youtube obviously became more important when facebook went down on another platform to have tv news streaming online and also getting to international audiences that wanted to know what's going on back home when

it came to the cover 19 pandemic the second tier is instagram so for us instagram is still fairly new in our strategies um obviously facebook being blocked gave it a bit more of a push um so it's a high growth platform it's a younger audience but we're also seeing because it is the younger audiences and facebook being down a lot of parents and grandparents are now getting interested in it as well so this this is kind of exciting platform for us at the moment now everyone

always thinks about news politics science twitter and over the last few years twitter has actually kind of fallen behind the priority list for the abc yes it's still there it's tactical it looks at niche audiences it's great for programs like q a where they've got a live discussion going on and they want to actually have that feed coming through and questions that they can ask their talent so we still do use twitter but it's all tactical and it really is a case-by-case basis on when we're

going to use it we really we used it for abc adelaide for the state election um you know we use it for programs like 730 report um and anything like that those features so on average we actually have 2.4 million people engage across abc accounts in the country so you can imagine that's quite interesting for moderation it's it's quite a lot of fun but we also have seen that our video views on facebook with news content has actually declined over the last few years so you

may see some places or commercial stations that have been putting up heaps and heaps of videos of news stories news stories unfortunately we're seeing a bit of a decline on this with facebook um and they're actually now looking for more emotional connections and good news stories and those stories that kind of click a little bit at the heart for you guys and are more relatable and we've heard that with um earlier with will so looking at those emotional connections that we have so when we look

at our facebook strategy um you can see here one of my favorite campaigns that we had was old people's home for four-year-olds and put your hand up if you watched it because if you didn't i really highly recommend eye view have some tissues ready because it is just absolute heartfelt but you know we work with programs on our capital cities um to create these content that is memorable we also focus on our abc capital city pages for local to local content so abc as a strategy

and mission statement has always been your local broadcaster does anyone here listen to local radio with abc beautiful all right i'm going to tell ali she's going to be very disappointed by this so at the end of the day we want to focus on stories that are local to you and they're for local people we have south australian regional pages so the riverland we have mount gambia southeast we have north and west and air peninsula and these facebook pages are really about people in their community

and giving that information out and if you could go back to when we had the australian bushfires here locally how important it was as an emergency broadcaster to be having up-to-date coverage and posts on facebook letting people know where fires were what side of the town it was where it was heading what people should do an emergency situation and where they should go so you know once again we as a government-funded company we have this obligation to present emergency broadcasting and this has been mainly on

radio for so long and over the last three years we've pushed it in to be on social media as well and i have to admit when i started doing emergency posts when i first started the engagement was abysmal people did not like seeing the picture of firefighters or a fire and bold heading saying fire in your area it's a bit confronting as some people writing comments even about covert pandemic fear-mongering which people don't like and so it was really hard to work with an emergency team

spend time looking at the best way to approach it which we did find out that you know red text can be a bit too much for people and accessibility so you may notice that the abc uses a few more calming tones unless it's breaking news so you'll see yellow white and black hue so it's interesting colors if you've ever done anything with accessibility for social media which is another thing i can talk about another time about what colors you use and how it can be read

on phones for people who might be visibly visibly impaired and yeah it's a fascination of mine but if you want to talk about that another time let me know one thing for the abc adelaide page is also online stories we have digital producers now which when i was with abc what 15 17 years ago there was no digital producer role it wasn't even a consideration there was cross media platform roles but it was literally reporters like i was based in the riverland when i first started

and you're literally going out doing radio stories doing news stories filing sending it off to country house sending it off to the newsroom and that was it now we actually have set people who just write online news stories which is so exciting the abc news facebook page has a different strategy there's this high volume of link posts so literally they're putting out digital digital digital online stories so for the abc adelaide we also look at user-generated content to balance it out we also are a radio

page and the one comment that gets me every day and i absolutely laugh every time why are you putting this on your page abc adelaide you're a news page seriously guys we are a page if you want to get news you go to abc news if you want to be anything for abc adelaide we're based on abc radio adelaide pay like we're meant to be doing radio content we do local content we share content from tv programs sophie thompson is on gardening australia she's based in

adelaide she's based in south australia so every time she does a story we're in connection with her and thinking how can we put this on our abc adelaide platforms so did anyone think that abc adelaide is just news put your hand up oh revena it's my pet peeve oh my god live streaming during the through the pandemic was yes it did did get a bit too much after a while um and this is why like our strategy is to look at the light and shade so

if you are going to be having five covert 19 posts in a day we need to break it up with a cute koala you know some people say why have you got a wednesday wednesday post when i first started and i said do you know what people love birds we have so many people sending us bird photos every day so you know if that brings some joy to someone's day on a wednesday morning and they wake up and see a cute ren photo you know i'm

gonna give it to them because that's what they want and this is the thing um talking before about your audience and your demographic if they want something and you know what works and even if it is a bird photo every wednesday that sparks a bit of joy and amongst covered news stories why not it works we get people engaging it and we get people still sending us photos every day which is great one thing that you guys has anyone heard about cross posting videos put your

hand up if you have i just want to gauge so within the abc you can imagine it's a huge company we've got a lot of different departments we've got tv programs we've got radio programs we've got behind the news we've got triple j we have so many different areas that are producing content and we need to be able to make sure it's shared to the right platforms so facebook has this great feature which is called cross posting so anytime someone posts a video and they think

you know what this video of old people's home for four years old could actually work on other pages within the abc there's a little tick that you can cross post to all abc pages and that therefore it comes up in a feed that we can share from so we do a lot of national campaigns and this is like a great opportunity to see what's going on australia talks we recently did we've had naidoc week videos last week and so we can actually go on and see

these content pieces as part of bigger pan abc campaigns and share them on our page so why you thought it might be just news on abc adelaide there's a bigger whole spectrum and we do do local to local content but if there is a beautiful gardening australia video of the community garden in kilburn kilburn by sophie thompson it is beneficial for us to put on our page it's it's public interest and you know who doesn't love sophie thompson really so the big thing i get asked

in my role is all about community management we do have heavy moderation plans which i could go into full details over drinks tomorrow night if you want um because we can go down a rabbit hole um but the main thing is we need to engage with our audiences there's no there's nothing worse than asking a question and never being answered like that's one thing i think social media really needs to be addressed is if you ask a question or someone asks you a question respond you

know that's what people want so each day we spend an hour to two hours going through responding to inbox messages responding to instagram messages responding to tags responding to people we've got to engage with them you know every day are people really scared about covert they want to know when the press is on they want to know the border announcement we have people who are stuck in queensland going if i come home do i have to quarantine you know and sometimes i might not be able

to answer directly but i can give them the information for them to know and and be happy to spend the rest of the time with their family on their holiday so you know we work in collaboration with sapol sa health and other departments and there's there's no harm in being like you can call a covert hotline or i've just seen this updated on essay health's website go along check it out and provide that information so i highly suggest like this is what we've worked on the

last few years and i so happy to see people go i'm so glad you replied because i've messaged other pages and no one has been able to help me so big word advice reply to people even if you don't know the information you think that's a scary question be like i'm sorry i can't help you but this this website might be able to or have you tried contacting this other department we also do have a lot of filters in our comments so words obviously swear words

racial slurs i could keep on going down the horrible things that people can write on social media and trolling and spammers and bitcoin lovers um so one thing that we do always just check every morning every evening we just go through our content for the day and check that no one has kind of snuck in there um we have had like you know some some accounts going in and going hey honey and trying to like spark up conversations like a dating um page in comments late

of night on abc adelaide so just going making sure that you know these people comments being hidden that are inappropriate comments attacking other individuals um on a daily basis i give a warning to someone someone who might just be pushing and poking the bear a little bit just send him a message and go hey ralph we've seen your comments over the last 24 hours on this like if you don't adhere to our house rules we may have to say you're going to be banned and to

be honest the amount of times that people reply and go oh sorry um i had a bad day um i kind of go okay ralph but you know you need to respect other people on the page we want it to be a community page we want people to have fun we want people to have you know discussions and and debates about things they care about but you know addressing people's appearances attacking people is not what we're about like no one wants that in any in any

situation so feel free to call people out and don't be afraid because i think that's the one thing i was always scared initially going oh this person's gonna call up and complain to the abc but you know i think sometimes people just need to be called out and told this is not acceptable this is not okay and you can't speak to people like this on a social media platform one thing is we also like to follow up a lot so whenever we post content it's really

great to see okay this we did a story last week which i absolutely loved um alice he's a young boy from adelaide he's five years old he has a heart condition he was going in for a heart operation this week in melbourne and he's come out there's 50 50 50 survival rate um for him to go into this operation um he's been in and out of hospitals and he's actually doing well which is great so that's exciting but one thing that has made his hospital visit

so so amazing is this super tea that someone has created so a guy in melbourne his daughter was in and out of hospital treatments and he decided that she wanted to be a princess so he'd decide he'd design this t-shirt that could have all the medical equipment in it so the kids are not naked in the hospital room with cords all attached to them they can be a princess or they could be a superhero and alice he stood for a photo for us like this in

a superman outfit in his hospital visit and to be honest just that one iconic photo and his mum crying on air to sonia feld off about this has just changed their life and their experience which is quite horrible going in and out of hospital and to me i was like this is beautiful oh this beautiful music so we love technical difficulties yeah it's vaguely appropriate music alice's story so beautiful i know honestly it's i yeah i'm not sure why that started playing all right do i

sound like ryan in like siri play okay uh i went to a community manager no you know i'm just going to quit spotify entirely so that it won't uh randomly okay that's all right all right let's um get back to your regular schedule programming we interrupt this broadcast breaking breaking breaking um so little alice like everyone actually just adored this post and it is the powerful dynamic of user generated content that you can put on your page just one iconic photo but with a good story

behind it and everyone wanted to know so we got his mum on after the operation and we gave an update to everyone and was like he's he's doing really well here's a photo of him um you know in hospital and thumbs up in his superman tea and loving life and you know it's stories like that that makes my job all worthwhile because i think you know what we could bring a smile to someone's face it's you know uplifting and it's not covered content so when it

comes to community management you may know that abc likes to have a little bit of fun and that was one thing that i really wanted to come into this role and be like the abc is not so serious we're not so boring we do have a bit of fun and community management is all about sometimes just taking those little moments um and having having a bit of fun with them this one here um the social media producer in darwin zoe she contacted me and adam in

perth and she said look we've had this person on radio um he's basically come up with this idea of we could do a bit of a travel bubble between wa south australia and nt stuff the eastern states kind of thing and it went off on radio so this is the power of what we do at the abc this interview on abc darwin just went crazy with calls went off and and zoe goes there's something in it what should we do so she created this travel bubble

graphic and she's like okay i'm gonna post it now and i think you guys should go on and like make a few comments so we started making a few comments from abc adelaide abc perth and g did sydney get pissed off so oscar in sydney went guys this is not fair and he put it in our team's chat and went come on melbourne come on tazzy what's going on um and it just sparked a bit of fun between us as colleagues it then went on to

be like tagging um abc australia as our mum and people were saying abc australia can you please take care of your children because they're not cooperating on the page it then spread to regional pages um who then were like well hang on a minute like we're we're just close to the border here can you just maybe put it around us so we can can be included as well it also allowed for people to create their own um fun um and it just went to be honest

this is one of the things that happened last year and it's still going it's still getting publicity it has 28k reactions already 55k comments and 16k shares and to be honest it was fun to do and every day we look for these opportunities whether it's the batu batu advocate or the chaser or the bomb or staple um you know if we can have some ton in cheek fun at times like this uh the last two years have been pretty taxing but if you see someone post

something that you go do you know what that really is about my demographic that's really about you know adelaide and what we are about as a brand that's really about you know someone's sent it to us and said hey guys have you seen this from the chaser facebook page they're taking a dig at adelaide because of this why not as your brand have some fun get on there and have a comment and go hey guys like we aren't doing too bad in adelaide look what's going

on over in melbourne and sydney like it doesn't matter in the fact of what it is fun gifts whatever you can embrace it and i know it's daunting for some people to be like i'm not funny um can i pull this off can i actually make a funny comment do a funny gif but once you start doing i'll tell you you'll get an adrenaline adrenaline rush that you will never forget because it's so much fun so i highly encourage everyone that was my one tip for

today just have a look at what other people are doing and sometimes maybe i'm just sending them an inbox message and going hey i love that post on this we just commented from our page because we you know are in line with what you're doing maybe can you reply as well so when we do these as abc sometimes it can be missed because obviously you can be tagged in so many things as a page um and so i might have like just yesterday adam and perth

was like hey we've done this post on this um cat i think you should get on for abc adelaide and have some fun with it so just sending them a little bit of hey guys like just put a comment there would like to have some fun with you and play with it because i know people start seeing that and now we do get a lot of comments of like where's the abc why aren't they commenting on this post what is going on um jimmy reeves now

gets tagged in all of our comments on covered stuff so he can do his fun videos he now then puts them back in in abc content to say hey guys i followed up on this one and i've made another fun video now if you haven't seen his videos about covert i also suggest you check them out so in february this year you guys may have noticed that facebook decided to send a little bit of a blunt message to news organizations in australia about posting news news

content onto social media so this day was actually the first day of the adelaide fringe which i think i saw a lot of people actually getting a little bit flustered because they had made all these plans about what video content they were going to do at the fringe what interviews they were going to do basically planned around facebook strategies on what content they were going to do at the fringe and so it was a bit of a weird morning walking into the office and everyone's like

do you really need to be here and i was like there are other platforms there are other things i can do and they were like oh you should just go home to bed and i was like no that's not quite how my job works um so it was an interesting time we did think about what we should do during this period and i have to say winston churchill sums it up pretty well a pessimist sees the difficult cruelty in every opportunity and an optimist sees opportunity

in every difficulty so this this day i think was a bit of a game changer for social media producers around the world to be honest because it kind of made us complacent on what we were using facebook for when i started at the abc um back again second time i'd come from commercial radio and instagram was huge like instagram was the way we were going we were filming stuff um live radio um carl and jackio had done a trial on studio cameras and we were going

to be doing that here in adelaide at mix um and we started to be like instagram is the way to go and then going back to abc they're like oh no no it's facebook we do facebook we want people to go online to our digital stories this is what it's about we're not not really focusing on instagram and i was like what i was devastated because i'd been spending all this time on instagram so funnily enough i kept puddling along doing instagram and abc adelaide which

i was so proud of was number one capital city for the last for the first two years that i started at the abc we were actually beating triple j for a while there which totally like astounded me and everyone messed me there going what are you doing and i said well we're highlighting adelaide and south australia we're contacting photographers we're getting user-generated content and we're looking for good photos for good news stories and we're sharing them it's pretty simple now this chance of facebook being blocked

it really threw a spin at spinner into the spanner into the works because it actually mean that abc had to look at other platforms and because we'd slowly been going along with instagram it was kind of like well now we really need to use it so it's interesting to see what i was doing already with instagram was ig tvs so igtvs if you didn't know their vertical portrait style video needs to be over one minute um and to be honest we use radio presenters and had

a bit of fun at the fringe the previous year and i thought well because facebook's down stuff that i'm going to continue doing instagram ig tvs and getting ali and jules to go out with performers at the fringe even though obviously covert restrictions and everything that we had to go through the fringe went ahead which is so exciting um and so we focus on doing igtvs we started looking at how we can put news on instagram and we went you know what this is the best

opportunity we can have to put these strategies we were looking into instagram and put them actually into action we also excitedly had our first instagram live um so natasha stott despoja did it with a bit of a q a with ali we set it up with the international women's day breakfast so they did the breakfast and then we went off in a separate room and went okay we're going to do an instagram live on the abc adelaide page it also went live on her page um

and so it was just a great way to go do you know what like yes i've done a radio interview yes we've spoken about international women in the news but people on instagram they haven't seen much of that so it was great to do that live and natasha was really good she actually goes i don't have no idea what i'm doing with instagram but let's give it a crack and have a try and um it was a lot of fun so our national strategy team went

okay we need to get people still coming to the abc for information and news and we need to make sure that on whatever platform they're on we need to have them still seeking us and making sure they know we're on other platforms so in canva will probably is like yeah canva um we actually came up with these tiles very simple we also did an instagram story with swipe ups so it was like swipe up to get the abc news app so you can look at news

stories online swipe up and you can still watch us on youtube swipe up and join our twitter so these were rolled out on every other platform so it was still providing a chance for people to go okay we're not on facebook it's down that's okay we have other opportunities and you can still join us on these opportunities so the one thing people always talk about is what your demographic is as a brand and one thing for us at abc adelaide and it's different for every abc

account across the country so don't think this is just for abc as a whole um we look at the demographics that we have on facebook and instagram and twitter and this allows us to build our strategies and what we do for these platforms and as you can see here we have a lot more females and younger people on instagram and our facebook is actually in the last month in our monthly report we've had an increase in men on our page which has been really interesting with

the recent covet updates and everything else going on it may be the euro 2021 footage that we shared um of italy winning i don't know but you know if we broke it all down you can see so we do all our reports in chorus marketing has anyone heard of chorus before put your hand up one person no two people so chorus marketing is basically a program that we use as abc to post content to facebook instagram twitter it also allows us to moderate so it has

streams of comments coming through which you can sync to one post and then you can just go through and moderate that one post instead of having to go and scroll and update and refresh for a live stream which is pretty crazy when if you've watched any of the abc live streams for covert updates there's a lot of comments and we do get spammers and people that want to sell cars during a covert press i don't know why but they're doing that um so for us we

kind of really look at chorus analytics and then we base our campaigns and decisions on what information we're getting every monthly report we have it also looks at the labels that we're putting on content so anything we post we might say that's a local news story that's a health story that's a sports story that's this story we label everything and that collates the data to tell us you know what people do love animals people don't like sport on our page unless unless it's ash party then

they love it so it actually breaks it down to go okay you know science isn't working for us or indigenous stories we've had a surge in the last year which has been fantastic of people wanting indigenous content and wanting to learn about it which is great because that's part of our abc charter so it's great to see on this aspect we went okay instagram um we did a lot more stuff that was a bit more for that demographic there wasn't as much sport on our instagram

that we're posting because it just seemed to be not working because of the demographic we had so one thing we also worked in canva is tiles for instagram so before facebook had you know had its little angst against news organizations um we hadn't really done as much news on instagram this was a great opportunity for us to go okay let's look at how we can actually do our covert updates without live streaming on facebook and actually putting that information that people need to know onto instagram

so obviously you can see here breaking news steven marshall and this is one where the teenagers got the roll out of the vaccine which obviously was a huge announcement because there was a lot of people thinking not everyone's got the got the vaccine in the right phases as yet but it obviously did very well in that context we actually then put all the information from our digital online story in there and we also have changed our bio link to include our local news website our local

radio website and then it has basically a web page created in canva of all the other sources that people can go to in abc so when we write at the bottom of an instagram post read link in bio it takes them to a web page where they can actually go to the area that they want to read and this has been used over the last year by a lot of i've seen glam adelaide do a fantastic one where you click and it basically has tiles like

this of canva and it's like what story do you want to read and you can go i was reading about breastfeeding and you can click on that and do that so you know that's a great avenue in instagram if you think okay i can't put a link in the post what am i going to do make sure you that bio link really is going to a place where they can get all the information they need from your company or business organization or even if you are

a blogger you know it might just be taking you to other social media platforms or your website the other thing we did for radio content was also question tiles so you can see here a few that did well vicki chapman was on david bevin's program talking about banning election corps flutes and it went off on radio so you know david bevin's programmer said to me this is getting a bit heated we're getting a lot of comments i think we should put on social media you know

because that's that's how we roll at the abc um so yeah so we put that um on instagram it got a lot of comments and did really well another thing we've been trialling since facebook being down is instagram stories so here you can see we've got a digital online story on one side and then the other side we've actually been getting quotes from radio interviews like little grabs and in canva you can add audio to your slide um so it plays a grab from that interview

and then we do a swipe up if you want to listen to the full interview which was on abc radio adelaide so it's another way that we're just going okay we can't put a full radio interview on facebook or instagram how can we still get it out there if people have missed um and want to hear it so our abc instagram account has been growing over the last few years we've been having a lot of fun um with canva tiles like adelaide being the best place

to live in in australia that did very well alan came in and we had some fun with hands which he loved um so one thing we have been also recently trialling um is rules so um here you can see uh jules schiller on our abc radio afternoons program he's staying at an off-the-cuff cabaret event that we had which was free for abc listeners to come along at the festival centre and we had little um performances from all different acts from the cabaret and jules went well

i'm going to get up and sing as well we had channel 44 down there filming and i decided for this one that i was going to film just purely in portrait and put it up as an igtv just for instagram then everything that was filmed by channel 44 was also put on youtube and facebook we work with other programs obviously in tv arn's brush with fame guy sebastian i contacted them and said everyone loves guy in adelaide if we post a content on him it will

do well people want to you know see it so we had that in an instagram version and we also had it on facebook for cross-posting uh reporter ralla went down to the salty sips has anyone headed down to salty sips at henley beach at 5am to jump in the cold icy water yes i got up and filmed and was the creep when everyone's in bathers and bikinis i'm going around filming and i overheard a guy go just because you're an influencer doesn't mean you have to

film me in my boxers and i was like i'm not that creepy person i promise i'm just doing this for a social video we also did australia talks recently where zoe thompson one of our social media producers in the national team she filmed these really cute like 30 second explainers um from what came out of the australia talk survey so just on a last note twitter some people wanted to know about twitter twitter fleets has just been launched last year and so with our instagram stories

and facebook stories we've been doing we decided why not put it into twitter fleets and it's still fairly new for us in doing this but we are getting some great results and just having the only issue with twitter fleets you can't do a swipe up so it's literally just giving the highlights of news and radio across the day and we're finding that the views are going up now that people are starting to you know get adapted to this kind of format and going oh and then

i have noticed that people are then going in and reading the stories on our feed um if they want to find out more so i'd a buttrose you may love her you may hate her that's your own opinion but she god bless her she loves social media and she loves digital experiences and she also loves getting the abc out to new audiences which is part of what our strategy is so for the next five year plan at abc launch last year we're looking at social media

more digital landscapes and experimenting in those fields so it's very exciting i hope you guys can get onto abc adelaide if you haven't and just embrace it because we're enjoying what we're doing and we're going to be doing more experimentation in the future in the next five years is very exciting and that's all okay thank you um we might just we're running a little bit behind but it's okay if anyone if we've got one question okay two i see two three damn it okay you know

what we're taking the questions let's just do it uh rachel can we start with um kirsten down front here and then ash and then we'll come over to amy thank you that was so interesting i love hearing behind the scenes i've actually got some breaking news for you and that is uh that twitter have announced that they are removing fleets on the 3rd of august their tweet says we're working on some new stuff we're sorry or you're welcome depending on how you feel about fleets and

it's funny because like as soon as it's funny because as soon as twitter please came around i went what is the perfect purpose for this because with instagram stories and facebook stories you have that referral opportunity to take you to swipe up and go to you know more on the story or more information on a product or brand and twitter fleets i was like there isn't really any more it's just that it's not giving any anything really for someone to go and engage with it so

they may be looking and going let's do something similar to instagram and facebook and how we can actually make it a bit more user-friendly so watch this space yeah so how quickly can you can you pivot to a new piece of real estate on a social media platform yeah this is and this is the thing i think everyone in the room probably realizes that anything can change um day to day um facebook can just totally go no we don't want your content and block you so

we are one of these organizations where we do have to go through management and editorial policies before we make major changes on anything but as soon as something does change there is a team that really jumps on board and goes okay we need to start getting into this and doing something about it but yeah every day is different and i think as i said before adapting when something goes wrong or those difficult times um that's when a brand really shines um if you can go okay

facebook is down what can we do differently and if you can still keep you know that growth for our instagram account just in that week was huge abc news went skyrocketed and it's like well you know there are alternatives it's not let's not focus on one thing and think let's look at different aspects of what we can do and if this doesn't work let's do this so yeah it's an exciting platform to work with yeah um cut across to amy okay so we don't need to

think ashley you've got a different thing you've got the same okay so fleets everybody but we do have an actual question that's not fleets in the middle cat cat yes let's hear from you my fellow cat we go way back love it so good yes and i did like the plug for the fat beagle before a cat her mum works there um my question um i am a graphic designer and sitting here listening to everyone rave on about canva it's kind of like am i going

to have a job soon because yeah you're all using it so why do you use canva as opposed to using like an in-house designer to get your tiles and things for social so we do have graphic designers in the abc and we do use them a lot for btn because btn does have a lot of graphic explainers for kids that are watching the program in schools so canva is used purely for people that aren't graphic designers and it really started as a regional campaign so the

regional reporters were had these facebook pages they had to manage and especially when it came to emergency broadcasting they were like we need to get this stuff out onto facebook but the person there doesn't have photos doesn't know what to do with photoshop has has no idea you know they've been put there as a reporter they're meant to do farming stories um you know so they actually brought in canberra for those roles initially and then because it was so successful in doing those emergency posts they

went we can actually use this in other ways and if we're going to you know sign up premium and pay for it across the company why not use it to its best capabilities but we do have graphics people so when we did the state election we had a guy steve in adelaide who was doing all the state election graphics for tv social media um and youtube so we do still have that market for you guys we don't it's not all cut out but this is the

kind of thing of like if there's a fire now and we need to get it out and there's just an emergency broadcast member who doesn't know anything really about graphics there's a template there for them from the abc it's like put in where the fire is here's this and here's all the information from the cfs put it up as asap because people's lives are at risk that's why it was done that way so i'm sorry cat but there's still when we when we start to do

you know really fun when we're doing the virtu our virtual reality team is very another element but they're doing heaps with graphic teams and they did it for the tour down under they did this virtual reality bike that you could learn all the parts with one of the world well-known cyclists who went through all the different parts of a bike and and you got to put it on and just see how that worked or you could use it on your phone and go around in 3d

it was fascinating um so there are teams like that that work on special projects and purely do that and then that gets rolled out on social media as well so they also did a bluey um virtual vr one as well so you could literally get the filter of bluey which kids loved and then they were sending in you know pictures back of families or putting bluey on them which is yeah so cute awesome i think we're all good all right okay well please join me in

thanking catherine jensen for preparing such a fabulous sentence thank you