The Giant Content Leap

without further ado mr ben tio hello ben though hello how are you i was just like tweeting i'll just put no not tweeting i'm just putting on discord that it's lego it's definitely lego yeah so i 100 agree ben this is great i am so pumped for today i was just like going through the discord channel loving seeing everyone it's been so long since i've sort of been in this sort of social cons field um i'm looking forward to to sharing a little bit about what

we've been doing at the libraries with you okay so let's uh let's get into it i'm going to share my screen so um thanks for the intro uh jen uh like jen said i'm ben i work for the libraries if you want to tweet at me um instagram whatever there's my handle um and today what i want to do is just have a bit of a chat to you guys about i guess the thinking behind what it takes to go into online video and content for

an organization which traditionally may not do that so if you're a consultant if you work for uh local government or libraries or you know or not profit organization where uh traditionally technology may not be uh the fourth front of thinking uh i just want to share a little bit about what we've been going through and some of the thought present processes behind it so maybe that'll help you if you need to talk to someone if you've got some decision makers that you need to influence or

to have a conversation about content with hopefully today's session will help you with that um if you have any questions about the stuff that i'm sharing today or about about lego uh feel free to ask in the um in the q a all right so for today what we're going to do is have a look at a few things so um i just want to have a quick chat about myself and uh my background then i'll talk a little bit about what city of maryland libraries

have been doing on social media i'll talk about our approach to the cover 19 restrictions some of the lesson learned and of course our community outcomes in the future so let's kick it off so um i admittedly don't work in social media or comms uh at this stage uh you know going back a few years i was and it was it was fantastic i used to work for an organization called connecting up some of you may know about them and i was uh working in online

content and community there so i've been dabbling in social media for about 10 years and i was thinking you know 10 years doesn't sound like a lot but i guess in the social media world that's heaps um we were still having fun with myspace back in the day um but for me social media has always been about you know how do we connect people to other people and create communities so while a lot of the conversation is often about how do we promote on social media

i really love the idea that we can connect with people so um i've just got a few pictures here which sort of you know this is part of my my social media history uh you know when i first got into social media and it was exploring that um it was great to meet other people so the social um group of social adelaide social adelaide i don't know if there was a ever a consistent sort of description on how we pronounced that but fantastic community and it's

really good to see a lot of you still in it and still doing it and a lot of you are still here for a little while i was an ambassador for hootsuite as part of my role at connecting up we also ran a technology for social good community group called net squared adelaide and we tied in with an international group and we use social media a lot in there especially to help organizations and not and not-for-profits use social media at a personal level back in the

day we also use social a lot for this community group called adelaide flash mob um and i i wasn't sure if i was gonna add this in here but then kelly on discord was like hey remember when we met at uh one of our no pants tram rides and i'm like yes that was an amazing experience for me knowing that you know you could create an event on social media and have a whole bunch of strangers rock up and do some fun stuff in public with

you like writing the term without any pants on so um yeah social media's been fantastic uh and outside of my professional life i always use also use it as a hobby um before my kids grew up and uh started taking over all my lego i used to take photos with lego and post them online so you can still see them if you look up brick pixels on instagram they're there but that led into some work where i got to work on uh brick laid so if

any of you have kids or if anybody else loves lego a few years ago you would probably would have heard about bricolade it was a huge lego show that happened across um a few easters and it was really really fun to be able to you know mix my love for lego with some work so that was awesome um but like uh the inventory said i currently work in the space of digital inclusion and digital literacy and in particular in libraries so i did some work with

go digi where we created content to teach seniors how to get online um and that sort of really inspired me to think about you know how do we you know we can benefit from social media and i've done all this stuff with communities like how do we get other people to experience the same sort of stuff and so for the past few years i've been working with libraries or in libraries to to do this and my current role i get to do some digital literacy training

so we teach people how to use technology but we also deliver digital training for kids we do like code clubs we've got a lego club that we used to run as well and my team also runs our all of our community programs and i'll talk to you a little bit about them later on because they're really important to what we do in the libraries um if you haven't been to a library recently that's fine uh you're not the only one but libraries are still a really

important uh part of the community so for a lot of people who don't have access to computers we offer that of course we've got books and we've got e-resources we've got a whole bunch of things that we offer to the community just to put that into perspective over the um sort of the last quarter of last year we had about a hundred thousand visitors come through our libraries at the city of marion we've had about 170 000 item items borrowed in those years and for the

community programs that we run so that's you know um everything from our little baby sessions to our adult sessions we had about four and a half thousand people attend those sessions just in that quarter of last year so uh yeah libraries are really vibrant and we're doing some really exciting stuff so if you don't have a library card go and get one go visit the library and say hello uh they're awesome spaces but i've been with the city of marion for about three years now and

it's a it's a fantastic uh team to be working with and what's awesome is that we have the flexibility and the freedom to do some really cool stuff on social media now like i said i don't i don't do our social media pages i leave it up to uh to paula and rob they do a fantastic job i'm focused more on our programs but as part of our programs we get to deliver some content so we support uh our social media team with the content that

we're producing for our programs and our social media has been uh it's been a lot of fun so we get to do a whole bunch of stuff online so a couple of big things that we've done over the past couple of years back in the day when celeste barber was doing you know her challenges and they were getting a lot of notice we did a celeste barber challenge so uh we took uh her picture and then i think this was her book her book's challenge accepted

and then we got some of our staff members to copy that uh in a very slick barber-esque way and they got a lot of traction uh that was pretty funny we had a lot of fun with that um more recently we recreated uh the friends introduction uh and paula our social media person she wrote a song about uh coming to the libraries and that was huge like we you know we put that together with the team and i don't know if you've uh you know you've

worked with people who aren't necessarily the most extroverted people they don't necessarily want to be on camera um you know a lot of our library staff are like that and so it was a big push to actually get them to go on camera and refuel them and in a couple of hours we quickly took our shots that we needed we spent about a day piecing it all together and editing it we added paula's song that she made and we put it out there for the world

to see and that got a lot of traction and we had a much much bigger response than we expected to that video and we ended up going on sunrise and one of the other morning shows as well to talk about city of marion's doing this friends video online so that was huge but i guess not everything is big and not everything is going to be as popular but the social media channels that we use are primarily facebook and instagram and both of those have slightly different

audiences on instagram i think you know we have a bit more of a play and so we have these things um you can see these three images at the bottom um those are our book faces so this is something that happens a lot of libraries do this you get a book and then you sort of complete the picture of the book uh with you with your face or in the bottom right hand corner in that case with arms so that's um they're a lot of fun

and they're a great way to involve the staff in our social media presence as well and that's i think that's really important to get staff involved especially people who might not necessarily be heaps active on social media but uh you know involving them in how we tell the story about uh what libraries do so those are our book faces uh in the middle here you've got this thing where it says impossible that's a a new initiative that uh paula and robert doing um those are called

blurred book covers and so we use instagram where um people can just guess you know what the book cover is i don't know if anybody uh can knows what that is that's meant to be on at the impossible difficulty if you know what that is maybe pop it in discord and i'll say yay or no but on our instagram page uh we use that gallery so as you swipe through uh the images get less blurred so you can guess and then you can write a comment

and say you know what difficulty did i get this so if you've got to have the impossible difficulty or the hard or the medium or the easy you can say yep i got it and so there's a few photos there so if you want to go and check those out have a look at city of marion libraries on instagram but of course we also do our regular our regular promotional thing so we do some user-generated content so we celebrate our volunteers for example or we might

have some uh you know some photos from events or sometimes we get we discover notes inside the books that we get at libraries so it's fantastic you know if if you i think if you ever wanted to work for an organization where there's just so much content possibilities libraries are awesome it's a it's a content goldmine with libraries we also have our own podcast that we run called literary anything so if anybody loves books and reading paula and jane do that and that's been quite popular

and they do some deep dives into some of the books that come into the libraries and they have got their own facebook group as well so you know we've been exploring social media in different ways so that's sort of a quick snapshot of what we've been up to but i guess uh you know up until you know early march things were hunky-dory we could do our programs we could do stuff on social media and we've been building up this following but um you know march 21

i think was the date that we ended up shutting our doors to the public it was really difficult because uh you know libraries the bulk of what we do is face to face and the bulk of our library program so this the team that i i lead our programs are all face to face and so there were some big questions about okay well you know what now what what happens now that we can't uh actually meet people what happens with all of these things that we've

planned so our team plans three months in advance and we just work to that we plan in three month chunks and we have these guides that we print off and we hand out and people can see you know what's on for the next three months and you know that's been our bread and butter as in terms of library programs and you know we basically had to go through and cancel everything so everything we had planned we had cancelled and that's you know that's tough when uh

you know your team is used to doing that that that's what they've been doing for years and it's been that's what's worked for us to be to have to stop that and then think differently was a challenge um and we weren't alone like every library was doing this we were all sort of working out okay well we've been doing baby bounce and singing songs to babies for you know countless years you know what happens now what happens to those families what happens these people who who

rely on the libraries to access the information to to get support and to have those social interactions what do we do um i guess you know it's not just what do we do it's like what should we do you know should we be doing something do we need to be doing something uh we we weren't even sure early on what um you know if libraries you know can we work from home what are the things that librarians can do or people who work in libraries what

can we do at home when most of what we do is uh in person and with physical items thankfully we were given the opportunity to do some work from home and also work from the library as well so we didn't have to send everybody home we just shut to the public so that gave us uh some new thinking about you know what are the opportunities and i guess this is where um you know the title of this presentation was about making that giant content leap and

you know for quite a while we've been using social media really well to promote the library so we talk about um you know what's coming up we can engage people we can connect with people and have those conversations online but it is still in that engagement space and in that promotion space or marketing space um but the big leap for us was going from that promotion and then looking at okay we have these online channels now can we actually take all of our services all of

our programs that we're doing and move those online and um i think if if you work in social media you're probably quite savvy with uh you know video content you know what's going to work you know uh what's out there you've probably got the tech with you that you know you can create really good content but i'm talking about engaging a team of people where all their programs and all of their work has been face to face and not necessarily of mine and asking them then

to say okay let's take all of this online how does this feel how is this different like would we ask our baby bounce people for example to sing songs to a screen when they're used to singing to a small audience of people how different is that so there are lots of questions for us to do so no questions about technology what software did we need what hardware did we need uh what were the skills that we needed to give our staff in order to get them

online what sort of access do we need to give that's a huge question if you are the comms person or you're working as a social media person you're probably the ones with the keys to all the accounts all of a sudden when you've got a team of people who now need to publish content online how do you manage that uh thankfully what we were able to do is have us sit down with everyone and just talk out you know what access do we all need who's

going to do what and we were able to use commissions in in facebook for example to to manage who can do what um so that was one way but i guess these are the conversations that need to be had so if you're you know if you're working for an organization or like i said if you're consulting for an organization you're you want more staff to be involved with either creating content or helping out manage comments or anything like that you know how do you work with

that team is it something formal that you have to write down is it just a conversation does everybody understand the differences between um or how to schedule thing so you know all of these sorts of questions needed to be nutted out um the other question then is also you know what barriers are there you know we've talked about some barriers that the team might have but also what are the barriers for the people who we've been reaching so for example if we want to take a

digital literacy program online um how does that work when we're trying to teach people how to use facebook and we're thinking of broadcasting that lesson on facebook it doesn't really work so we need to really think about our audience as well and what barriers they might have and finally you know what sort of support is needed um for me as a leader and for me as someone who i feel like i've got a really good grasp on social media through work and through my hobbies from

my professional life and i love just playing with new technology and having fun with it what's the support did i need to give my team members uh because this you know not only am i asking them to do something completely new to them in terms of taking their content online but it's also encouraging them to keep learning and also to encourage them to to do it in a way where they don't feel like oh you know we're not getting a million shares so you know what's

the value of this work so having those conversations about what are we actually trying to get out of this whole process i'll talk a little bit about that in a couple of slides so this is the leap how do we go from social media purely as a promotional engagement platform through to being a service delivery and offering something through social media or through online video okay so the big big question for us and i think this is the the point at which we knew were going

to go online we had to stop and not just say to ourselves oh well we did we used to do this thing and we're just going to do this exact same thing but we're going to do in front of the camera we didn't want to have that approach and the reason is because you know the online world is there's a completely different context to what we do when you're online um and so for each of our areas that we we have programs for we had to

go back to the drawing board and think to ourselves okay who is our audience for those programs and what is it that they need right now and what's really important about that is is that the context was so unique so we're here in the middle of a global pandemic shops are shutting businesses are shutting uh schools you know were coming into the school holidays there was a lot of uncertainty about um the actual health risks there was a lot of uncertainty around decisions that government was

making so there's a lot of um you know all of this distrust uh and and people weren't sure what was going on in the world you know early mid late march um and so we had to think about you know what are their concerns uh right now so for each of our areas we decided to um look at our audience and then try and form something that would relate directly to them now i'm going to say right away not all of i'm i'm not here saying

that these were massive successes and we've had you know a massive um uptake on these uh the reality is we haven't some um have been more successful and i say successful as in like more people have used them than others but part of the success in this is uh not just our community engagement but for me as a team leader it's also the skills that my team are learning as well and i'll talk about that too but let's just step through each one of these that

i've got on the screen here so first is library through the lens so our adult programs support officer tracy nolan she was so keen to take her programs online right very early in the piece we found that people working to do online webinars so she contacted a whole bunch of authors and uh we looked at you know what do we need to do this we um contacted a few people uh including the team at refuel so shout out to ryan to to find out you know

what is the best webinar platform because it had been quite a few years since i was doing webinars um at uh connecting up so you know what's the best webinar platform everyone was talking about zoom but was it the best option we did end up going with zoom and so we started delivering those and those uh adult programs those workshops the um author talks have been awesome people have loved them and it's been great um but we also knew that there was a big audience uh

that didn't know how to use webinars and so we made sure that we had this other option here called be connected where we ran um uh face uh not face to face sorry one-on-one telephone support so if people wanted to get onto webinars but didn't know how we had a team uh who could talk to them on the phone and walk them through it and our be connected team also did uh did webinars on the basics of using technology so we took our digital literacy workshops

online but also had that phone support for people for the kids who we used to normally run coding clubs for we created this thing called bricks and bytes which is a live facebook live show half an hour each week and this came out of our um observations that a lot of parents early on were also asking also saying oh you know i've got my kids at home and all they want to do is play computer games all i want to do is be in the ipad

and we thought you know how can we engage those kids and parents in discovering interesting apps that are educational but fun get them building with lego that they might have at home but also finding other people who are doing interesting things online so bricks and bytes became this show where we get guest speakers talking about um you know here's warawong sanctuary doing who do facebook things uh he is a really fun app about uh well uh about the world wildlife foundation and here's how to build

um i don't know here's how to build a panda at a lego so we created a half hour tv show and that's been great and we decided to do that live because we wanted that interaction with the facebook comments and for our kids programs i think this was probably the toughest decision was that we looked at the landscape and you know within the first week or so everyone or a lot of libraries were already doing baby bounds a lot of libraries doing storytelling the abc was

they reconfigured all their kids shows to be more school friendly more at home friendly so we decided not to do a live or a video of our regular programs but instead i encouraged the team to create facebook notes which would then um curate interesting content that parents could find online so we weren't recreating what was already out there we would we decided to go into the curation space and that was and that was great they did a really good job about you know finding interesting articles

finding videos and songs and craft that was already out there so they didn't need to reinvent the wheel um and that was challenging because for them it was a very different skill set that they needed to use to do that content curation all right okay so in terms of lessons learnt in doing all of this number one be clear about your decisions we didn't really have time to do all that you know usually with local government um we'd want to do that community engagement piece to

actually find out um what people would want and you know interview them and do all that but we didn't have time and so we just had to make a decision and run with it so we were clear that the purpose of what we're doing wasn't just to keep ourselves busy it wasn't just to create programs it was really to meet the needs of the community in the current climate so that was a really good framework for us to start with next was to know our limitations

so i know that we're not a full production studio we don't have awesome video cameras we don't have lights in fact it was really hard to actually purchase lights because uh every it seemed like everyone was suddenly doing online streaming and so all the gear was quickly being purchased um next understand the audience's context this was crucial again it's very different for a parent to come to the library and sit in a workshop space um versus sitting on the couch with a phone in your hand

so the content has to match your audience's context so we would would have to approach facebook live in a very different way to what we would approach a kids coding program next it was really important for us to try new things uh there were times where we had we did take missteps uh and we saw a dip in numbers for example when we tried to use eventbrite versus zoom so using eventbrite's online event system we just found that there were too many barriers for our audiences

for our audience so we switch back to zoom but we had to try that quickly understand that it wasn't working and then switch back as soon as we could so we had to be really nimble agile so all of that so you know in this space of a few months we've really reconfigured a lot of what we do and finally don't let the perfect be the enemy of good um if you go back and if you go back and look at some of the first episodes

actually actually go back and look at like the past 10 episodes of bricks and bytes you will see that every episode something goes wrong like all the time things are going wrong but it's fine we have fun with it and we're persevering and what's interesting is that we found that people don't care like people at home watching live stuff um even i'm sure for you you know you're watching this i know the team at refuel are working really hard to make sure everything's polished but the

reality is we understand that things go wrong with technology we're used to that so don't try and do things so perfectly that you don't do anything at all so if we yeah so every time we we run a webinar every time we do an episode of bricks and bytes we're learning something different and we improve it for the next round um that's just the process that we have to be in uh in this space right now um so just quickly dive into into these two areas

so library through the lens again this was for our adult programs we used zoom we did see that great uptake but it was very much a change in mindset again so when i say change your mindset quite often we would think for a regular program we think okay our audience is our city of marion community the people that we can get to speak and present are south australians okay so this is the traditional mindset that we would have for library programs but now that we're online

it's interesting to see that our audience is now almost everyone or anyone who's awake at the time so that makes us approach things differently we also realize that we can get speakers from anywhere now as well and again anyone who's awake so we can get speakers from melbourne and from uh sydney or you know new zealand wherever um and that's been fantastic and we've seen that people have really really adapted and to the zoom webinars and tell you what you know there are traditional thinking that

you know that older people aren't tech savvy but if there's an incentive like this sort of program for them to get online they will learn we had a story of someone an older an older person they had their grandchild or like 14 year old grandchild outside their house standing in the garden shouting instructions through the window on how to uh attend one of our webinars so you know where there's a will there's a way so don't think that um just because we're going online that you're

that older people won't be able to do it if there's an incentive they will for bricks and bytes it's our facebook i've spoken about this but it's our facebook live show we use software called switches studio and if anybody wants to have a look at switch to studio uh feel free to shout out um i'll just skip over this slide because i think we spoke a little bit about this about zoom a couple of quick tips though the virtual backgrounds are really fun ways to do

like a green screen presentation if you want to show the speaker and the pr and the slides at the same time you could use your virtual backgrounds as a um almost like a you know you can be in the presentation and you can point to your notes which is pretty cool but one for one to try for later okay i just want to quickly talk about switcher studio i'm just aware of the time switches studio was something new we had a whole suite of ipads that

we were using for our kids programs which are now sitting dormant because we couldn't run those programs and so what we did we bought some gear and we turned them into a mobile studio so switcher studio is fantastic you can control it from a single ipad and then you hook all the other ipads up via um via wi-fi and then you can live stream to facebook and to youtube or if you've got a custom rtmp stream you can stream out to that they do all your

lower thirds you can see you've got different types of angles here so i've tried to show a few different options you've got picture-in-picture you've got you have multiple cameras showing you can do screen sharing um the picture with the orange background is what the switcher the control panel looks like so it's quite a fun piece of software but i sent the essentials you need good wi-fi you need a good internet connection and additional any additional gear is great so tripod stands um or tripod mounts for

your ipad's really helpful an external audio interface is really helpful and external microphones are really good but thankfully we had a bunch of that gear already from our podcasts and from like i said from our kids programs so one of the most valuable pieces of software for us for that live streaming has been switches studio okay so i'll you know quickly look at all of the bits and pieces that we did but like i said earlier our measurement for this hasn't necessarily been your traditional um

uh measurements that you might consider when you're looking at social media so we're not necessarily looking at views and shares and likes and comments and click-through rate all that sort of thing because the reality is those aren't going to be massive um just because of the nature just because of the audience and and you know this is a changing space but as a library as a as local government at the end of the day all those stats that we might pull out of facebook or instagram

they all need to to result in some sort of community outcome and this is really what we measure our performance by is like how are we actually impacting people's lives through our activity online and through social that is what the you know that's what the crunch comes down to if people gonna ask me oh you know why did you spend time or what do we spend money on these things um you know the community outcomes are what matters and here are just a couple of uh

a few or a few quotes about you know the value of us moving our programs online when people couldn't come to our programs face-to-face where people have been in isolation for 12 weeks and they they haven't had a chance to meet their families this is the stuff that matters okay so my favorite story is probably um this one on the left hand um you know this a lady came into the library and she saw our banner for those be connected sessions um and we talked to

her about webinars and you know the potential of getting into those and she said you know i i have just come out of self quarantine for 12 months uh 12 weeks i'm just coming to the library now i need help and so we were able to help her um with our phone support which then turned into her attending webinars and learning new skills and now you know she's has as much richer experience with youtube um and uh you know we now with her husband she's reengaged

with him you know the dancing together to the youtube music it's a it's amazing and she um i think she's 84 years old and you can also see other comments there about the benefits of us moving online and making those steps to to make that leap sorry from just doing social and doing online to promote to actually delivering content okay so what does the future look like um i put this i put this picture in and i thought oh man i just think of like a

lot of people working in social now i think that i don't know maybe i'm showing my age too much this is like original power rangers the thing that i'm most excited about is that my staff now have new skills i feel like we've all jumped into this and you know even though right now i think we're all feeling a little fatigued by the the amount of pivoting we've had to do or the amount of change we've had to do in shot in such a short amount

of time i'm really happy and really proud of the team how they've adapted and how they have you know learnt how to use zoom they've learned how to write facebook notes they've learned about content curation they've learnt about um what it means to fail but to learn they've learnt you know how to move quickly and the amount of pressure and the stress that comes with that uh but i think you know we're going to come out of the other end with this with a much richer

experience of and much richer amount of opportunities that we have now that we can do these online things so we'll keep the webinars going we've got bricks and bytes going for the next term uh we'll keep doing things the content curation with the kids until things get to you know relative normality but even beyond that we'll probably still um uh keep some of these things that we've learnt going so there you go that's it i guess that's just a quick rundown of how a library and

library programs which are traditionally not online have had to make that giant leap to doing things online and the challenges that we've faced and the new skills you've learned so there we go if there are any questions happy to take them now hey ben there's actually a lot uh and i will say we've only got five minutes until chris smith sorry so let's try our best to answer all of these if we don't quite get to your question i will follow it up on discord first

one's from christy you work in or on digital literacy programs in the community from your observations do you think digital literacy is improving um yes i'll probably let let's talk really really quickly about this because i could talk forever we see can we see you ben oh sorry yeah you don't look at power rangers anymore i don't know well you're answering the questions now so we'd love to see your face okay so all right so digital literacy really quickly yes it's improving i think um what's

really interesting about um the coven restrictions like i said is that people have been forced to use technology now or they see the benefit and so one of the issues where i need to do a little see in the past there's a lot of people saying well i don't need to use that or i haven't i haven't used this before so i don't want to but now they have to so that's been a really really interesting and really positive thing about um about the covert shutdowns

but always have to talk about digital inclusion and digital literacy maybe we can talk about that on discord sounds great uh judy asks how did you connect with people who struggle with technology to get online and up to speed using zoom and how did you reach them if they're not already active online how did you get to them yeah yeah great so for the people who aren't online at all we had to wait until the libraries reopened so um even when we were open we could

only have like 10 people in at a time but we had a chat with them um about you know if you want to do these webinars here's some one-on-one phone support so like i said we went from phone support to then helping them to get into webinars and then they could participate further we also had a we also used our back not back catalog but our existing contacts were already doing um some of the digital literacy training with us we could phone them up and say

hey do you need a hand with any of this stuff this is what we get what's what we're planning to do so we kept that those communication lines open with them because we weren't working from home 100 we still had access to our phone lists enough all that sort of thing so we could do that from work that's great um and monique kind of wanted to know about those phone call appointments so if they didn't already have the number or they already weren't engaged at the

library how did they know to call you for help yeah the reality is we couldn't reach it was well yeah we couldn't reach new audiences i think if if we had more time or this we knew this was going to be a long-term thing we probably considered doing things like mail outs um you know as a as a council we had the opportunity to pop let it like flies into the rates notices and things like that so there are more traditional outreach thing tools that we

could use if we wanted to we have a really good relationship with coast fm so we can also promote through coast fm as well awesome um does the library service have an in-house marketing team who come up with promotions for library through the lens brick and bites um or is it something that kind of comes from council no we've got we we have a marketing person who works across our department so not just libraries but um he does a lot of work for libraries so he

does all that graphic design so if we have an idea we're like rob can you create this and he'll come up with an awesome logo we have a team leader who looks after part of her portfolio is marketing across the libraries and then we have paul who's our social media person as part of that team but largely we try to include as many people as possible in the idea generation and then when it comes to execution we would then hand it over to the right people

like to rob and paul and jane so that way we're always coming up with ideas so it might be a little campaign or it might be a whole new program um so libra through the lens of bricks and blinds we're like hey this is what we this is what we're creating this is what we're thinking the style and the theme is going to be and rob will come up with something and we're like yep awesome um i've got a couple more questions here from monique eve

and judy but i reckon we'll take these over to discord and um continue the conversation there because ben will be hanging around all afternoon i'm sure um it's almost time for us to cross over to christmas um but i just want to thank you again ben for your time and it's been a pleasure to have you as a part of social media today thanks so much everyone we'll see you on discord